A data profile of the people who buy, follow and care about Dog breed in Switzerland — modelled from more than twelve digital signal sources. Dog breed has an estimated audience of 1,108,115 people in Switzerland.
Dog breed has an estimated audience of 1,108,115 people in Switzerland. 63.2% are female, 36.8% are male, average age 40.1. Top brand affinities: Pet food, Pet store, Aldi, Golden Retriever, Poodle.
Top brand affinities include Pet food, Pet store, Aldi, with strongest over-indexing on Pet food (3.55× the country average).
Demographically, the Dog breed audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
The typical Dog breed fan in Switzerland is more female, around 40.1 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.
The key figures that characterise the Dog breed profile in Switzerland.
63.2% are female, 36.8% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 40.1 |
| Estimated audience size | 1,108,115 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Dog breed audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 28.4% |
| Japan | 9.4% |
| United Kingdom | 6.0% |
The strongest cross-interests of the Dog breed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog grooming | Pets & Animals | 4.07× | ||
| 02 | Pet store | Pets & Animals | 3.75× | ||
| 03 | Pet food | Pets & Animals | 3.55× | ||
| 04 | Poodle | Pets & Animals | 3.52× | ||
| 05 | Siberian Husky | Pets & Animals | 3.40× | ||
| 06 | Golden Retriever | Pets & Animals | 3.34× | ||
| 07 | Beagle | Pets & Animals | 3.29× | ||
| 08 | Bulldog | Pets & Animals | 3.25× | ||
| 09 | Shih Tzu | Pets & Animals | 3.24× | ||
| 10 | Veterinary medicine | Business & Career | 3.23× | ||
| 11 | Yorkshire Terrier | Pets & Animals | 3.17× | ||
| 12 | Labrador Retriever | Pets & Animals | 3.15× | ||
| 13 | French Bulldog | Pets & Animals | 3.15× | ||
| 14 | Dachshund | Pets & Animals | 2.96× | ||
| 15 | British Shorthair | Pets & Animals | 2.67× | ||
| 16 | Rottweiler | Pets & Animals | 2.58× | ||
| 17 | Crochet | Home & Garden | 2.30× | ||
| 18 | Aldi | Shopping | 1.77× | ||
| 19 | Local food | Food & Beverages | 1.73× | ||
| 20 | Hornbach | Shopping | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.96× | |
| Community Orientation | OPEN | 1.62× | |
| Patriotism | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| Price Sensitivity | PREMIUM | 0.70× | |
| Indulgence | JOY | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Dog breed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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