A data profile of the people who buy, follow and care about Dog breed in Norway — modelled from more than twelve digital signal sources. Dog breed has an estimated audience of 631,415 people in Norway.
Dog breed has an estimated audience of 631,415 people in Norway. 68.4% are female, 31.6% are male, average age 43.4. Top brand affinities: Biltema, Pet store, Spar (retailer), Pet food, Golden Retriever.
Top brand affinities include Biltema, Pet store, Spar (retailer), with strongest over-indexing on Biltema (2.39× the country average).
Demographically, the Dog breed audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Pet Ownership, Extroversion.
The typical Dog breed fan in Norway is more female, around 43.4 years old, with strong Pet Ownership tendencies and a notable affinity for Biltema.
The key figures that characterise the Dog breed profile in Norway.
68.4% are female, 31.6% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 43.4 |
| Estimated audience size | 631,415 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Dog breed audience comes from Norway.
| Country | Share |
|---|---|
| United States | 28.4% |
| Japan | 9.4% |
| United Kingdom | 6.0% |
The strongest cross-interests of the Dog breed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog grooming | Pets & Animals | 5.01× | ||
| 02 | Pet store | Pets & Animals | 3.72× | ||
| 03 | French Bulldog | Pets & Animals | 3.64× | ||
| 04 | Yorkshire Terrier | Pets & Animals | 3.59× | ||
| 05 | Siberian Husky | Pets & Animals | 3.48× | ||
| 06 | Golden Retriever | Pets & Animals | 3.47× | ||
| 07 | Beagle | Pets & Animals | 3.39× | ||
| 08 | Shih Tzu | Pets & Animals | 3.30× | ||
| 09 | Rottweiler | Pets & Animals | 3.28× | ||
| 10 | Labrador Retriever | Pets & Animals | 3.27× | ||
| 11 | Dachshund | Pets & Animals | 3.17× | ||
| 12 | Bulldog | Pets & Animals | 3.16× | ||
| 13 | Pet food | Pets & Animals | 2.94× | ||
| 14 | Spar (retailer) | Shopping | 2.86× | ||
| 15 | Biltema | Business & Career | 2.39× | ||
| 16 | Dogs | Pets & Animals | 1.84× | ||
| 17 | Gina Tricot | Fashion & Accessoires | 1.80× | ||
| 18 | Crochet | Home & Garden | 1.77× | ||
| 19 | Flower | Home & Garden | 1.72× | ||
| 20 | Hobby | Home & Garden | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.90× | |
| Extroversion | THRILL | 1.44× | |
| Community Orientation | OPEN | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.73× | |
| Quality Awareness | PREMIUM | 0.73× | |
| Price Sensitivity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Dog breed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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