A data profile of the people who buy, follow and care about Dog health in Australia — modelled from more than twelve digital signal sources. Dog health has an estimated audience of 2,363,601 people in Australia.
Dog health has an estimated audience of 2,363,601 people in Australia. 69.2% are female, 30.8% are male, average age 43.2. Top brand affinities: Pet food, Pet store, Peter Alexander, Do it yourself (DIY), Veterinary medicine.
Top brand affinities include Pet food, Pet store, Peter Alexander, with strongest over-indexing on Pet food (4.14× the country average).
Demographically, the Dog health audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
The typical Dog health fan in Australia is more female, around 43.2 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.
The key figures that characterise the Dog health profile in Australia.
69.2% are female, 30.8% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 43.2 |
| Estimated audience size | 2,363,601 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Dog health audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.6% |
| Japan | 13.3% |
| Germany | 6.2% |
The strongest cross-interests of the Dog health audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog grooming | Pets & Animals | 4.50× | ||
| 02 | Pet food | Pets & Animals | 4.14× | ||
| 03 | Pet store | Pets & Animals | 4.13× | ||
| 04 | Beagle | Pets & Animals | 3.44× | ||
| 05 | Shih Tzu | Pets & Animals | 3.41× | ||
| 06 | Rottweiler | Pets & Animals | 3.39× | ||
| 07 | Border Collie | Pets & Animals | 3.20× | ||
| 08 | Yorkshire Terrier | Pets & Animals | 3.17× | ||
| 09 | French Bulldog | Pets & Animals | 3.12× | ||
| 10 | Dachshund | Pets & Animals | 3.07× | ||
| 11 | Poodle | Pets & Animals | 3.03× | ||
| 12 | Dog harness | Pets & Animals | 3.00× | ||
| 13 | Veterinary medicine | Business & Career | 2.93× | ||
| 14 | Labrador Retriever | Pets & Animals | 2.92× | ||
| 15 | Golden Retriever | Pets & Animals | 2.83× | ||
| 16 | Art exhibition | Arts & Culture | 2.81× | ||
| 17 | Bulldog | Pets & Animals | 2.80× | ||
| 18 | Peter Alexander | Music & Radio | 2.49× | ||
| 19 | Local food | Food & Beverages | 2.05× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 2.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.48× | |
| Design Affinity | PREMIUM | 1.50× | |
| DIY Mentality | THRILL | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.71× | |
| Quality Awareness | PREMIUM | 0.72× | |
| Need for Security | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Dog health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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