A data profile of the people who buy, follow and care about Princess Polly in Australia — modelled from more than twelve digital signal sources. Princess Polly has an estimated audience of 2,725,751 people in Australia.
The average Princess Polly fan in Australia is 36.7 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include Cotton On, Harvey Norman, Australian Football League, with strongest over-indexing on Cotton On (2.07× the country average).
Demographically, the Princess Polly audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Princess Polly fan in Australia is more female, around 36.7 years old, with strong Design Affinity tendencies and a notable affinity for Cotton On.
The key figures that characterise the Princess Polly profile in Australia.
69.0% are female, 31.0% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 36.7 |
| Estimated audience size | 2,725,751 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Princess Polly audience comes from Australia.
| Country | Share |
|---|---|
| United States | 52.6% |
| Australia | 16.6% |
| United Kingdom | 6.3% |
Where the Princess Polly audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~900K | 1.43× | |
| 02 | New South Wales | ~1M | 1.08× | |
| 03 | Western Australia | ~300K | 1.08× | |
| 04 | Victoria | ~900K | 1.07× | |
| 05 | South Australia | ~200K | 1.05× | |
| 06 | Tasmania | ~60K | 0.97× | |
| 07 | Australian Capital Territory | ~40K | 0.73× | |
| 08 | Northern Territory | ~20K | 0.63× |
The strongest cross-interests of the Princess Polly audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bec and Bridge | Fashion & Accessoires | 2.75× | ||
| 02 | Zimmermann | Home & Garden | 2.59× | ||
| 03 | Kookai | Fashion & Accessoires | 2.20× | ||
| 04 | Home Renovations | Home & Garden | 2.13× | ||
| 05 | Cotton On | Fashion & Accessoires | 2.07× | ||
| 06 | David Jones | Fashion & Accessoires | 2.05× | ||
| 07 | Australian rules football | Sports | 1.92× | ||
| 08 | Harvey Norman | Shopping | 1.80× | ||
| 09 | Retro style | Fashion & Accessoires | 1.71× | ||
| 10 | Boho-chic | Fashion & Accessoires | 1.69× | ||
| 11 | Australian Football League | Sports | 1.60× | ||
| 12 | Target Corporation | Shopping | 1.60× | ||
| 13 | Woolworths | Shopping | 1.57× | ||
| 14 | Aldi | Shopping | 1.57× | ||
| 15 | Country Road | Fashion & Accessoires | 1.56× | ||
| 16 | Myer | Fashion & Accessoires | 1.52× | ||
| 17 | NFL | Sports | 1.52× | ||
| 18 | Rugby league | Sports | 1.51× | ||
| 19 | Ultimate Fighting Championship | Sports | 1.51× | ||
| 20 | Rugby union | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.26× | |
| Sustainability | BALANCE | 1.20× | |
| Luxury Orientation | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Spirituality | BALANCE | 0.75× | |
| Community Orientation | OPEN | 0.75× |
Princess Polly's target market in Australia covers an estimated 2,725,751 people, concentrated in New South Wales and Queensland.
69.0% of the Princess Polly audience are female, 31.0% are male, with an average age of 36.7 years.
Princess Polly fans show strongest brand affinity for Cotton On (2.07×), Harvey Norman (1.8×), and Australian Football League (1.6×) over the country average.
Princess Polly fans in Australia are most concentrated in New South Wales (reach ~1M), Queensland (reach ~900K), and Victoria (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Princess Polly itself, the audience over-indexes on Harvey Norman (1.8×), Australian Football League (1.6×), Woolworths (1.57×), and Myer (1.52×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Princess Polly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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