A data profile of the people who buy, follow and care about Rings of Saturn in Australia — modelled from more than twelve digital signal sources. Rings of Saturn has an estimated audience of 3,647,568 people in Australia.
Rings of Saturn has an estimated audience of 3,647,568 people in Australia. 63.9% are female, 36.1% are male, average age 41.0. Top brand affinities: Cruelty-free, Hormone, Real property, Sarcasm, Blanket.
Top brand affinities include Cruelty-free, Hormone, Real property, with strongest over-indexing on Cruelty-free (2.55× the country average).
Demographically, the Rings of Saturn audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Extroversion, Spirituality.
The typical Rings of Saturn fan in Australia is more female, around 41.0 years old, with strong Extroversion tendencies and a notable affinity for Cruelty-free.
The key figures that characterise the Rings of Saturn profile in Australia.
63.9% are female, 36.1% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 41.0 |
| Estimated audience size | 3,647,568 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Rings of Saturn audience comes from Australia.
| Country | Share |
|---|---|
| United States | 32.4% |
| United Kingdom | 6.5% |
| Taiwan | 4.6% |
The strongest cross-interests of the Rings of Saturn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Automated teller machine | Business & Career | 3.87× | ||
| 02 | Hyaluronan | Beauty & Wellness | 3.53× | ||
| 03 | Anti-lock braking system | Cars & Mobility | 3.37× | ||
| 04 | Tinder | Internet & Social Media | 3.03× | ||
| 05 | Automatic transmission | Cars & Mobility | 2.99× | ||
| 06 | Manual transmission | Cars & Mobility | 2.75× | ||
| 07 | Cruelty-free | Beauty & Wellness | 2.55× | ||
| 08 | Hormone | Health | 2.44× | ||
| 09 | Air fryer | Food & Beverages | 2.39× | ||
| 10 | Sarcasm | Politics & Society | 2.24× | ||
| 11 | Allergy | Health | 2.13× | ||
| 12 | Duvet | Home & Garden | 2.11× | ||
| 13 | Palm oil | Food & Beverages | 2.05× | ||
| 14 | Arthritis awareness | Health | 2.02× | ||
| 15 | State school | Kids & Family | 1.90× | ||
| 16 | Blanket | Home & Garden | 1.79× | ||
| 17 | Breast Cancer awareness | Health | 1.71× | ||
| 18 | Real property | Home & Garden | 1.69× | ||
| 19 | Bored Panda | Internet & Social Media | 1.56× | ||
| 20 | Station wagon | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.28× | |
| Spirituality | BALANCE | 1.05× | |
| Risk Appetite | THRILL | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.59× | |
| Social Media Usage | JOY | 0.84× | |
| Design Affinity | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Rings of Saturn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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