A data profile of the people who buy, follow and care about Sarcasm in Australia — modelled from more than twelve digital signal sources. Sarcasm has an estimated audience of 1,946,675 people in Australia.
The average Sarcasm fan in Australia is 38.7 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Saturday, Heart (novel), Sunday, with strongest over-indexing on Saturday (2.33× the country average).
Demographically, the Sarcasm audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Social Media Usage, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Sarcasm fan in Australia is balanced, around 38.7 years old, with strong Social Media Usage tendencies and a notable affinity for Saturday.
The key figures that characterise the Sarcasm profile in Australia.
51.7% are female, 48.3% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 38.7 |
| Estimated audience size | 1,946,675 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 23% |
of the worldwide Sarcasm audience comes from Australia.
| Country | Share |
|---|---|
| United States | 27.8% |
| India | 5.5% |
| United Kingdom | 5.1% |
Where the Sarcasm audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~200K | 1.10× | |
| 02 | Victoria | ~600K | 1.05× | |
| 03 | Western Australia | ~200K | 1.05× | |
| 04 | Northern Territory | ~20K | 1.01× | |
| 05 | New South Wales | ~700K | 0.99× | |
| 06 | Australian Capital Territory | ~40K | 0.99× | |
| 07 | Queensland | ~400K | 0.97× | |
| 08 | Tasmania | ~40K | 0.90× |
The strongest cross-interests of the Sarcasm audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Irony | Movies & TV | 4.21× | ||
| 02 | Dodo (Alice's Adventures in Wonderland) | Literature | 3.57× | ||
| 03 | Kings (U.S. TV series) | Movies & TV | 2.93× | ||
| 04 | Friday | Business & Career | 2.44× | ||
| 05 | Top-level domain | Technology & Electronics | 2.43× | ||
| 06 | Heart (novel) | Literature | 2.35× | ||
| 07 | Saturday | Home & Garden | 2.33× | ||
| 08 | Rings of Saturn | Travel & Leisure | 2.24× | ||
| 09 | Wednesday | Home & Garden | 2.22× | ||
| 10 | Tuesday | Kids & Family | 2.20× | ||
| 11 | Exhibition game | Games | 2.16× | ||
| 12 | Sunday | Home & Garden | 2.06× | ||
| 13 | Week | Business & Career | 2.06× | ||
| 14 | Cars (film) | Movies & TV | 2.06× | ||
| 15 | Facebook Messenger | Internet & Social Media | 1.96× | ||
| 16 | Family (biology) | Kids & Family | 1.91× | ||
| 17 | Sibling | Kids & Family | 1.86× | ||
| 18 | Spotlight (software) | Technology & Electronics | 1.77× | ||
| 19 | Soul | Health | 1.76× | ||
| 20 | SEEK | Business & Career | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.15× | |
| Extroversion | THRILL | 1.02× | |
| Price Sensitivity | PREMIUM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.58× | |
| Community Orientation | OPEN | 0.59× | |
| Risk Appetite | THRILL | 0.64× |
Sarcasm has an estimated audience of 1,946,675 people in Australia, concentrated in New South Wales and Victoria.
51.7% of Sarcasm fans are female, 48.3% are male, with an average age of 38.7 years.
Sarcasm fans show strongest brand affinity for Saturday (2.33×), Heart (novel) (2.35×), and Sunday (2.06×) over the country average.
Sarcasm fans in Australia are most concentrated in New South Wales (reach ~700K), Victoria (reach ~600K), and Queensland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Sarcasm itself, the audience over-indexes on Heart (novel) (2.35×), Sunday (2.06×), Week (2.06×), and Dodo (Alice's Adventures in Wonderland) (3.57×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Sarcasm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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