A data profile of the people who buy, follow and care about Sunday in Australia — modelled from more than twelve digital signal sources. Sunday has an estimated audience of 5,599,112 people in Australia.
Sunday has an estimated audience of 5,599,112 people in Australia. 60.0% are female, 40.0% are male, average age 42.1. Top brand affinities: Real property, Cruelty-free, Sarcasm, Hormone, Automatic transmission.
Top brand affinities include Real property, Cruelty-free, Sarcasm, with strongest over-indexing on Real property (1.8× the country average).
Demographically, the Sunday audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Extroversion.
The typical Sunday fan in Australia is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Real property.
The key figures that characterise the Sunday profile in Australia.
60.0% are female, 40.0% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 42.1 |
| Estimated audience size | 5,599,112 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Sunday audience comes from Australia.
| Country | Share |
|---|---|
| United States | 29.7% |
| United Kingdom | 7.8% |
| Australia | 3.7% |
The strongest cross-interests of the Sunday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Automated teller machine | Business & Career | 3.51× | ||
| 02 | Daiso | Fashion & Accessoires | 3.12× | ||
| 03 | Anti-lock braking system | Cars & Mobility | 3.07× | ||
| 04 | Automatic transmission | Cars & Mobility | 2.96× | ||
| 05 | Tinder | Internet & Social Media | 2.85× | ||
| 06 | Hyaluronan | Beauty & Wellness | 2.78× | ||
| 07 | Manual transmission | Cars & Mobility | 2.70× | ||
| 08 | Cruelty-free | Beauty & Wellness | 2.11× | ||
| 09 | Sarcasm | Politics & Society | 2.06× | ||
| 10 | Hormone | Health | 1.99× | ||
| 11 | Google News | News | 1.94× | ||
| 12 | Allergy | Health | 1.83× | ||
| 13 | State school | Kids & Family | 1.82× | ||
| 14 | Real property | Home & Garden | 1.80× | ||
| 15 | MSN | News | 1.74× | ||
| 16 | Arthritis awareness | Health | 1.69× | ||
| 17 | Blanket | Home & Garden | 1.64× | ||
| 18 | Breast Cancer awareness | Health | 1.59× | ||
| 19 | Bed sheet | Home & Garden | 1.52× | ||
| 20 | Real estate broker | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.11× | |
| Extroversion | THRILL | 1.08× | |
| Tradition | CONSERVATISM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.88× | |
| Travelling | THRILL | 0.89× | |
| Luxury Orientation | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Sunday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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