Rascasse Audience Intelligence

Real estate broker Audience in Australia

A data profile of the people who buy, follow and care about Real estate broker in Australia — modelled from more than twelve digital signal sources. Real estate broker has an estimated audience of 3,325,972 people in Australia.

#495among Topic in Australia
#63in Home & Garden

The average Real estate broker fan in Australia is 43.3 years old, more female, and lives primarily in New South Wales.

The audience is concentrated in New South Wales, Queensland, Victoria.

Top brand affinities include Saturday, Heart (novel), Sunday, with strongest over-indexing on Saturday (1.74× the country average).

Demographically, the Real estate broker audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.

The typical Real estate broker fan in Australia is more female, around 43.3 years old, with strong Design Affinity tendencies and a notable affinity for Saturday.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Real estate broker profile in Australia.

Audience size
3.3M
in Australia
Gender
57.1%
42.9% male
Age
43.3
average years
Country rank
#695
Topic in Australia
Fig. 01

Search interest · 12-month trend

+1284%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Real estate broker fans

57.1% are female, 42.9% are male, average age 43.3.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Real estate broker audience in Australia
MetricValue
Female57.1%
Male42.9%
Average age43.3
Estimated audience size3,325,972
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Real estate broker audience in Australia
Age bracketShare%
16-1910%
20-2918%
30-3920%
40-4923%
50+29%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Real estate broker audience comes from Australia.

Worldwide audience distribution share by country for Real estate broker
CountryShare
United States39.3%
Canada4.0%
Germany3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Australia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Real estate broker audience in Australia is strongest.

Fig. 05

Top regions by affinity

Real estate broker fans by region: top regions in Australia
#RegionReachAffinity×
01Queensland~900K1.18×
02South Australia~300K1.02×
03Northern Territory~30K1.02×
04New South Wales~1M0.99×
05Tasmania~70K0.99×
06Australian Capital Territory~70K0.98×
07Western Australia~400K0.90×
08Victoria~900K0.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Real estate broker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Real estate broker audience
#·InterestCategoryAffinity×
01Open planHome & Garden2.87×
02FacadeHome & Garden2.53×
03Daily Star (United Kingdom)News1.78×
04SaturdayHome & Garden1.74×
05SnappedMovies & TV1.69×
06TuesdayKids & Family1.66×
07BrokerBusiness & Career1.66×
08Heart (novel)Literature1.65×
09WednesdayHome & Garden1.64×
10CarportHome & Garden1.64×
11Estate agentBusiness & Career1.64×
12Haven (TV series)Movies & TV1.63×
13MetrePolitics & Society1.61×
14CheeringSports1.60×
15Lights (musician)Music & Radio1.58×
16Top-level domainTechnology & Electronics1.54×
17TownhouseHome & Garden1.54×
18SundayHome & Garden1.51×
19Exhibition gameGames1.50×
20Domain name registryInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Real estate broker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Real estate broker audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.04×
DIY MentalityTHRILL1.03×
Quality AwarenessPREMIUM1.03×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Real estate broker audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
MindfulnessBALANCE0.78×
Community OrientationOPEN0.80×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Real estate broker have in Australia?

Real estate broker has an estimated audience of 3,325,972 people in Australia, concentrated in New South Wales and Queensland.

02

What is the gender split and age of Real estate broker fans?

57.1% of Real estate broker fans are female, 42.9% are male, with an average age of 43.3 years.

03

Which brands do Real estate broker fans like most?

Real estate broker fans show strongest brand affinity for Saturday (1.74×), Heart (novel) (1.65×), and Sunday (1.51×) over the country average.

04

Where do Real estate broker fans live in Australia?

Real estate broker fans in Australia are most concentrated in New South Wales (reach ~1M), Queensland (reach ~900K), and Victoria (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Real estate broker fans also like?

Beyond Real estate broker itself, the audience over-indexes on Heart (novel) (1.65×), Sunday (1.51×), Wednesday (1.64×), and Tuesday (1.66×) compared to the Australia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Australia who actively search for Real estate broker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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