A data profile of the people who buy, follow and care about Real estate broker in Australia — modelled from more than twelve digital signal sources. Real estate broker has an estimated audience of 3,325,972 people in Australia.
The average Real estate broker fan in Australia is 43.3 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include Saturday, Heart (novel), Sunday, with strongest over-indexing on Saturday (1.74× the country average).
Demographically, the Real estate broker audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Real estate broker fan in Australia is more female, around 43.3 years old, with strong Design Affinity tendencies and a notable affinity for Saturday.
The key figures that characterise the Real estate broker profile in Australia.
57.1% are female, 42.9% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 43.3 |
| Estimated audience size | 3,325,972 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Real estate broker audience comes from Australia.
| Country | Share |
|---|---|
| United States | 39.3% |
| Canada | 4.0% |
| Germany | 3.1% |
Where the Real estate broker audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~900K | 1.18× | |
| 02 | South Australia | ~300K | 1.02× | |
| 03 | Northern Territory | ~30K | 1.02× | |
| 04 | New South Wales | ~1M | 0.99× | |
| 05 | Tasmania | ~70K | 0.99× | |
| 06 | Australian Capital Territory | ~70K | 0.98× | |
| 07 | Western Australia | ~400K | 0.90× | |
| 08 | Victoria | ~900K | 0.89× |
The strongest cross-interests of the Real estate broker audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Open plan | Home & Garden | 2.87× | ||
| 02 | Facade | Home & Garden | 2.53× | ||
| 03 | Daily Star (United Kingdom) | News | 1.78× | ||
| 04 | Saturday | Home & Garden | 1.74× | ||
| 05 | Snapped | Movies & TV | 1.69× | ||
| 06 | Tuesday | Kids & Family | 1.66× | ||
| 07 | Broker | Business & Career | 1.66× | ||
| 08 | Heart (novel) | Literature | 1.65× | ||
| 09 | Wednesday | Home & Garden | 1.64× | ||
| 10 | Carport | Home & Garden | 1.64× | ||
| 11 | Estate agent | Business & Career | 1.64× | ||
| 12 | Haven (TV series) | Movies & TV | 1.63× | ||
| 13 | Metre | Politics & Society | 1.61× | ||
| 14 | Cheering | Sports | 1.60× | ||
| 15 | Lights (musician) | Music & Radio | 1.58× | ||
| 16 | Top-level domain | Technology & Electronics | 1.54× | ||
| 17 | Townhouse | Home & Garden | 1.54× | ||
| 18 | Sunday | Home & Garden | 1.51× | ||
| 19 | Exhibition game | Games | 1.50× | ||
| 20 | Domain name registry | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.04× | |
| DIY Mentality | THRILL | 1.03× | |
| Quality Awareness | PREMIUM | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Mindfulness | BALANCE | 0.78× | |
| Community Orientation | OPEN | 0.80× |
Real estate broker has an estimated audience of 3,325,972 people in Australia, concentrated in New South Wales and Queensland.
57.1% of Real estate broker fans are female, 42.9% are male, with an average age of 43.3 years.
Real estate broker fans show strongest brand affinity for Saturday (1.74×), Heart (novel) (1.65×), and Sunday (1.51×) over the country average.
Real estate broker fans in Australia are most concentrated in New South Wales (reach ~1M), Queensland (reach ~900K), and Victoria (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Real estate broker itself, the audience over-indexes on Heart (novel) (1.65×), Sunday (1.51×), Wednesday (1.64×), and Tuesday (1.66×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Real estate broker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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