A data profile of the people who buy, follow and care about Saturday in Australia — modelled from more than twelve digital signal sources. Saturday has an estimated audience of 5,310,834 people in Australia.
Saturday has an estimated audience of 5,310,834 people in Australia. 57.8% are female, 42.2% are male, average age 41.8. Top brand affinities: Real property, Sarcasm, Automatic transmission, Real estate broker, Cruelty-free.
Top brand affinities include Real property, Sarcasm, Automatic transmission, with strongest over-indexing on Real property (1.96× the country average).
Demographically, the Saturday audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Tradition.
The typical Saturday fan in Australia is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Real property.
The key figures that characterise the Saturday profile in Australia.
57.8% are female, 42.2% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 41.8 |
| Estimated audience size | 5,310,834 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Saturday audience comes from Australia.
| Country | Share |
|---|---|
| United States | 30.6% |
| United Kingdom | 7.2% |
| Australia | 3.6% |
The strongest cross-interests of the Saturday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Automated teller machine | Business & Career | 4.04× | ||
| 02 | Anti-lock braking system | Cars & Mobility | 3.54× | ||
| 03 | Automatic transmission | Cars & Mobility | 3.41× | ||
| 04 | Christopher Nolan | Movies & TV | 3.31× | ||
| 05 | Tinder | Internet & Social Media | 3.26× | ||
| 06 | Daiso | Fashion & Accessoires | 3.12× | ||
| 07 | Manual transmission | Cars & Mobility | 3.09× | ||
| 08 | Hyaluronan | Beauty & Wellness | 2.90× | ||
| 09 | Sarcasm | Politics & Society | 2.33× | ||
| 10 | Cruelty-free | Beauty & Wellness | 2.19× | ||
| 11 | Hormone | Health | 2.09× | ||
| 12 | State school | Kids & Family | 2.02× | ||
| 13 | Real property | Home & Garden | 1.96× | ||
| 14 | Allergy | Health | 1.89× | ||
| 15 | Arthritis awareness | Health | 1.78× | ||
| 16 | Real estate broker | Home & Garden | 1.74× | ||
| 17 | Breast Cancer awareness | Health | 1.64× | ||
| 18 | Blanket | Home & Garden | 1.55× | ||
| 19 | Dentistry | Business & Career | 1.54× | ||
| 20 | Bored Panda | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.11× | |
| Tradition | CONSERVATISM | 1.10× | |
| Need for Security | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.83× | |
| Travelling | THRILL | 0.88× | |
| Luxury Orientation | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Saturday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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