A data profile of the people who buy, follow and care about Saturday in Norway — modelled from more than twelve digital signal sources. Saturday has an estimated audience of 1,270,256 people in Norway.
Saturday has an estimated audience of 1,270,256 people in Norway. 59.1% are female, 40.9% are male, average age 45.0. Top brand affinities: Biltema, KappAhl, Gina Tricot, Ticketmaster, Real estate broker.
Top brand affinities include Biltema, KappAhl, Gina Tricot, with strongest over-indexing on Biltema (2.2× the country average).
Demographically, the Saturday audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Quality Awareness, Sustainability.
The typical Saturday fan in Norway is more female, around 45.0 years old, with strong Quality Awareness tendencies and a notable affinity for Biltema.
The key figures that characterise the Saturday profile in Norway.
59.1% are female, 40.9% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 45.0 |
| Estimated audience size | 1,270,256 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Saturday audience comes from Norway.
| Country | Share |
|---|---|
| United States | 30.6% |
| United Kingdom | 7.2% |
| Australia | 3.6% |
The strongest cross-interests of the Saturday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 2.58× | ||
| 02 | Eurojackpot | Games | 2.37× | ||
| 03 | Mamma Mia! | Movies & TV | 2.33× | ||
| 04 | Hair tutorials | Beauty & Wellness | 2.31× | ||
| 05 | Biltema | Business & Career | 2.20× | ||
| 06 | Steak | Food & Beverages | 2.06× | ||
| 07 | Eyebrow | Beauty & Wellness | 1.90× | ||
| 08 | Hoodie | Fashion & Accessoires | 1.87× | ||
| 09 | Eyelash | Beauty & Wellness | 1.85× | ||
| 10 | Hamburger | Food & Beverages | 1.84× | ||
| 11 | Ticketmaster | Travel & Leisure | 1.82× | ||
| 12 | KappAhl | Fashion & Accessoires | 1.77× | ||
| 13 | YouTube Music | Internet & Social Media | 1.77× | ||
| 14 | Swimming pool | Sports | 1.66× | ||
| 15 | Twitch | Games | 1.63× | ||
| 16 | Dentistry | Business & Career | 1.55× | ||
| 17 | High school | Business & Career | 1.52× | ||
| 18 | Gina Tricot | Fashion & Accessoires | 1.51× | ||
| 19 | Real estate broker | Home & Garden | 1.51× | ||
| 20 | French Bulldog | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.19× | |
| Sustainability | BALANCE | 1.13× | |
| Indulgence | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.83× | |
| Extroversion | THRILL | 0.85× | |
| Mindfulness | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Saturday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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