Saturday Audience in Germany
A data profile of the people who buy, follow and care about Saturday in Germany — modelled from more than twelve digital signal sources. Saturday has an estimated audience of 1,018,061 people in Germany.
The average Saturday fan in Germany is 36.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Cillian Murphy, TikTok, WhatsApp, with strongest over-indexing on Cillian Murphy (7.15× the country average).
Demographically, the Saturday audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Travelling, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Saturday fan in Germany is balanced, around 36.4 years old, with strong Travelling tendencies and a notable affinity for Cillian Murphy.
At a glance
The key figures that characterise the Saturday profile in Germany.
Search interest · 12-month trend
Demographics of Saturday fans
51.2% are female, 48.8% are male, average age 36.4.
Gender split
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 36.4 |
| Estimated audience size | 1,018,061 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Saturday audience comes from Germany.
| Country | Share |
|---|---|
| United States | 30.6% |
| United Kingdom | 7.2% |
| Australia | 3.6% |
Geography
Where the Saturday audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~40K | 1.55× | |
| 02 | Mecklenburg-Vorpommern | ~20K | 1.24× | |
| 03 | Brandenburg | ~40K | 1.22× | |
| 04 | Thüringen | ~30K | 1.19× | |
| 05 | Sachsen | ~60K | 1.17× | |
| 06 | Berlin | ~40K | 0.99× | |
| 07 | Nordrhein-Westfalen | ~200K | 0.97× | |
| 08 | Rheinland-Pfalz | ~50K | 0.94× | |
| 09 | Niedersachsen | ~90K | 0.92× | |
| 10 | Saarland | ~10K | 0.89× | |
| 11 | Schleswig-Holstein | ~30K | 0.87× | |
| 12 | Baden-Württemberg | ~100K | 0.85× | |
| 13 | Hessen | ~70K | 0.84× | |
| 14 | Bremen | ~7K | 0.84× | |
| 15 | Bayern | ~100K | 0.82× | |
| 16 | Hamburg | ~20K | 0.80× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Saturday audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cillian Murphy | Movies & TV | 7.15× | ||
| 02 | Beck | Music & Radio | 7.15× | ||
| 03 | Kate Bush | Music & Radio | 7.15× | ||
| 04 | Scott Eastwood | Movies & TV | 7.15× | ||
| 05 | Planet Earth (TV series) | Movies & TV | 6.51× | ||
| 06 | David Gilmour | Music & Radio | 6.08× | ||
| 07 | D&R | Technology & Electronics | 5.57× | ||
| 08 | Alice Cooper (band) | Music & Radio | 5.32× | ||
| 09 | Flickr | Internet & Social Media | 5.11× | ||
| 10 | Beirut | Travel & Leisure | 3.35× | ||
| 11 | Refrigerator | Home & Garden | 2.85× | ||
| 12 | Pillow | Home & Garden | 2.84× | ||
| 13 | Esso | Cars & Mobility | 2.19× | ||
| 14 | Singer-songwriter | Music & Radio | 1.96× | ||
| 15 | Internet & Social Media | 1.89× | |||
| 16 | TikTok | Internet & Social Media | 1.67× | ||
| 17 | Primark | Shopping | 1.61× | ||
| 18 | Tagesschau | Movies & TV | 1.56× | ||
| 19 | Kitchen | Home & Garden | 1.54× | ||
| 20 | Aldi | Shopping | 1.53× |
Personality of the Saturday audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.55× | |
| Need for Security | CONSERVATISM | 1.48× | |
| Spirituality | BALANCE | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.81× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Family Orientation | CONSERVATISM | 0.88× |
Frequently asked questions
How many fans does Saturday have in Germany?
Saturday has an estimated audience of 1,018,061 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Saturday fans?
51.2% of Saturday fans are female, 48.8% are male, with an average age of 36.4 years.
Which brands do Saturday fans like most?
Saturday fans show strongest brand affinity for Cillian Murphy (7.15×), TikTok (1.67×), and WhatsApp (1.89×) over the country average.
Where do Saturday fans live in Germany?
Saturday fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Saturday fans also like?
Beyond Saturday itself, the audience over-indexes on TikTok (1.67×), WhatsApp (1.89×), Beck (7.15×), and Tagesschau (1.56×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Saturday audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Saturday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.