Saturday Audience in Germany
Saturday has an estimated audience of 1,018,061 people in Germany. 51.2% are female, 48.8% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Satire, Tagesschau, German television comedy, Headphones.
The average Saturday fan in Germany is 36.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Satire, Tagesschau, with strongest over-indexing on Western Union (5.55× the country average). Demographically, the Saturday audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Saturday fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 36.4 |
| Estimated audience size | 1,018,061 |
Audience persona
The typical Saturday fan in Germany is balanced, around 36.4 years old, with strong Design Affinity tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 223,919 | 1.01× |
| Bayern | 137,621 | 0.84× |
| Baden-Württemberg | 120,698 | 0.87× |
| Niedersachsen | 92,820 | 0.94× |
| Hessen | 60,305 | 0.78× |
| Sachsen | 59,014 | 1.18× |
| Rheinland-Pfalz | 48,688 | 0.95× |
| Berlin | 45,871 | 1.01× |
| Sachsen-Anhalt | 40,926 | 1.55× |
| Brandenburg | 38,925 | 1.23× |
| Schleswig-Holstein | 31,779 | 0.87× |
| Thüringen | 31,146 | 1.2× |
| Mecklenburg-Vorpommern | 23,887 | 1.23× |
| Hamburg | 18,024 | 0.78× |
| Saarland | 9,867 | 0.79× |
| Bremen | 6,695 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 5.55× | Business & Career |
| Satire | 5.86× | Literature |
| Tagesschau | 2.49× | Movies & TV |
| German television comedy | 6.26× | Movies & TV |
| Headphones | 5.58× | Technology & Electronics |
| Country rap | 5.66× | Music & Radio |
| Allgäu | 5.67× | Travel & Leisure |
| Real property | 4.34× | Home & Garden |
| Pillow | 4.42× | Home & Garden |
| Cillian Murphy | 7.15× | Movies & TV |
| Pets | 1.67× | Pets & Animals |
| Viber | 10.33× | Internet & Social Media |
| D&R | 7.15× | Technology & Electronics |
| Automobiles | 1.6× | Cars & Mobility |
| Spiegel Online | 1.59× | News |
| Singer-songwriter | 2.57× | Music & Radio |
| Primark | 2.13× | Shopping |
| Focus | 2.56× | News |
| Leggings | 3.07× | Fashion & Accessoires |
| Flickr | 5.67× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.47 |
| Sports Activity | POWER | 1.46 |
| Travelling | THRILL | 1.41 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Luxury Orientation | PREMIUM | 1.35 |
| Indulgence | JOY | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.6% |
| United Kingdom | 7.2% |
| Australia | 3.7% |
See Saturday audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Saturday have in Germany?
Saturday has an estimated audience of 1,018,061 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Saturday fans?
51.2% of Saturday fans are female, 48.8% are male, with an average age of 36.4 years.
Which brands do Saturday fans like most?
Saturday fans show strongest brand affinity for Western Union (5.55×), Satire (5.86×), and Tagesschau (2.49×) over the country average.
Where do Saturday fans live in Germany?
Saturday fans in Germany are most concentrated in Nordrhein-Westfalen (reach 223,919), Bayern (reach 137,621), and Baden-Württemberg (reach 120,698). These three regions account for the largest share of the active audience.
What other brands do Saturday fans also like?
Beyond Saturday itself, the audience over-indexes on Satire (5.86×), Tagesschau (2.49×), German television comedy (6.26×), and Headphones (5.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Saturday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.