A data profile of the people who buy, follow and care about Saturday in Ireland — modelled from more than twelve digital signal sources. Saturday has an estimated audience of 901,573 people in Ireland.
Saturday has an estimated audience of 901,573 people in Ireland. 55.4% are female, 44.6% are male, average age 42.4. Top brand affinities: Screwfix, Circle K, Candy, Electric car, Costa Coffee.
Top brand affinities include Screwfix, Circle K, Candy, with strongest over-indexing on Screwfix (1.57× the country average).
Demographically, the Saturday audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
The typical Saturday fan in Ireland is more female, around 42.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Screwfix.
The key figures that characterise the Saturday profile in Ireland.
55.4% are female, 44.6% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 42.4 |
| Estimated audience size | 901,573 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 25% | |
| 40-49 | 28% | |
| 50+ | 22% |
of the worldwide Saturday audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 30.6% |
| United Kingdom | 7.2% |
| Australia | 3.6% |
The strongest cross-interests of the Saturday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Coffee | Food & Beverages | 1.66× | ||
| 02 | Vue Cinemas | Movies & TV | 1.66× | ||
| 03 | Certified Pre-Owned | Cars & Mobility | 1.66× | ||
| 04 | NBA playoffs | Sports | 1.66× | ||
| 05 | MSC Cruises | Travel & Leisure | 1.66× | ||
| 06 | Czech Republic | Travel & Leisure | 1.66× | ||
| 07 | Garmin | Technology & Electronics | 1.66× | ||
| 08 | Calisthenics | Sports | 1.66× | ||
| 09 | Car finance | Cars & Mobility | 1.64× | ||
| 10 | Candy | Food & Beverages | 1.61× | ||
| 11 | Emmerdale | Movies & TV | 1.61× | ||
| 12 | Chocolate cake | Food & Beverages | 1.61× | ||
| 13 | Argos (retailer) | Shopping | 1.60× | ||
| 14 | Online auction | Shopping | 1.60× | ||
| 15 | Epic Games | Games | 1.58× | ||
| 16 | Screwfix | Home & Garden | 1.57× | ||
| 17 | Holland & Barrett | Health | 1.55× | ||
| 18 | Electric car | Cars & Mobility | 1.53× | ||
| 19 | Terraced house | Home & Garden | 1.52× | ||
| 20 | Circle K | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.21× | |
| Family Orientation | CONSERVATISM | 1.16× | |
| Quality Awareness | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.81× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Pet Ownership | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Saturday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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