A data profile of the people who buy, follow and care about Saturday in Denmark — modelled from more than twelve digital signal sources. Saturday has an estimated audience of 1,617,339 people in Denmark.
Saturday has an estimated audience of 1,617,339 people in Denmark. 54.6% are female, 45.4% are male, average age 45.4. Top brand affinities: Automatic transmission, Allergy, Tinder, Arthritis awareness, Hormone.
Top brand affinities include Automatic transmission, Allergy, Tinder, with strongest over-indexing on Automatic transmission (2.53× the country average).
Demographically, the Saturday audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Indulgence, Family Orientation.
The typical Saturday fan in Denmark is balanced, around 45.4 years old, with strong Indulgence tendencies and a notable affinity for Automatic transmission.
The key figures that characterise the Saturday profile in Denmark.
54.6% are female, 45.4% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 45.4 |
| Estimated audience size | 1,617,339 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Saturday audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 30.6% |
| United Kingdom | 7.2% |
| Australia | 3.6% |
The strongest cross-interests of the Saturday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hyaluronan | Beauty & Wellness | 2.98× | ||
| 02 | Coconut milk | Food & Beverages | 2.87× | ||
| 03 | Anti-lock braking system | Cars & Mobility | 2.79× | ||
| 04 | State school | Kids & Family | 2.63× | ||
| 05 | Tinder | Internet & Social Media | 2.54× | ||
| 06 | Automatic transmission | Cars & Mobility | 2.53× | ||
| 07 | Manual transmission | Cars & Mobility | 2.34× | ||
| 08 | Allergy | Health | 2.24× | ||
| 09 | Petrol engine | Cars & Mobility | 2.24× | ||
| 10 | Old Testament | Politics & Society | 2.15× | ||
| 11 | Air fryer | Food & Beverages | 2.11× | ||
| 12 | Player versus player | Games | 1.99× | ||
| 13 | Arthritis awareness | Health | 1.98× | ||
| 14 | Hormone | Health | 1.88× | ||
| 15 | Automated teller machine | Business & Career | 1.74× | ||
| 16 | Blood vessel | Health | 1.73× | ||
| 17 | Sarcasm | Politics & Society | 1.72× | ||
| 18 | Baccarat | Games | 1.56× | ||
| 19 | Immigration | Politics & Society | 1.55× | ||
| 20 | Breast Cancer awareness | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.21× | |
| Family Orientation | CONSERVATISM | 1.20× | |
| Tradition | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| Risk Appetite | THRILL | 0.88× | |
| Career Orientation | POWER | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Saturday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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