A data profile of the people who buy, follow and care about Saturday in South Africa — modelled from more than twelve digital signal sources. Saturday has an estimated audience of 1,294,385 people in South Africa.
Saturday has an estimated audience of 1,294,385 people in South Africa. 56.0% are female, 44.0% are male, average age 37.2. Top brand affinities: Tinder, Anti-lock braking system, Manual transmission, Automatic transmission, Hormone.
Top brand affinities include Tinder, Anti-lock braking system, Manual transmission, with strongest over-indexing on Tinder (11.96× the country average).
Demographically, the Saturday audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Community Orientation.
The typical Saturday fan in South Africa is more female, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Tinder.
The key figures that characterise the Saturday profile in South Africa.
56.0% are female, 44.0% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 37.2 |
| Estimated audience size | 1,294,385 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 26% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 21% |
of the worldwide Saturday audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 30.6% |
| United Kingdom | 7.2% |
| Australia | 3.6% |
The strongest cross-interests of the Saturday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tinder | Internet & Social Media | 11.96× | ||
| 02 | Anti-lock braking system | Cars & Mobility | 6.36× | ||
| 03 | Hyaluronan | Beauty & Wellness | 2.60× | ||
| 04 | Manual transmission | Cars & Mobility | 2.26× | ||
| 05 | Kippah | Fashion & Accessoires | 2.10× | ||
| 06 | Urology | Health | 2.04× | ||
| 07 | Toblerone | Food & Beverages | 1.97× | ||
| 08 | Automatic transmission | Cars & Mobility | 1.94× | ||
| 09 | Hormone | Health | 1.80× | ||
| 10 | Stevia | Food & Beverages | 1.66× | ||
| 11 | Breast Cancer awareness | Health | 1.61× | ||
| 12 | Petrol engine | Cars & Mobility | 1.59× | ||
| 13 | Opel Mokka | Cars & Mobility | 1.57× | ||
| 14 | Cabernet Sauvignon | Food & Beverages | 1.57× | ||
| 15 | Insect repellent | Health | 1.57× | ||
| 16 | Chardonnay | Food & Beverages | 1.56× | ||
| 17 | Carrefour | Shopping | 1.55× | ||
| 18 | Miele | Home & Garden | 1.54× | ||
| 19 | Customer satisfaction | Business & Career | 1.53× | ||
| 20 | Audi A6 | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.50× | |
| Community Orientation | OPEN | 1.21× | |
| Quality Awareness | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.80× | |
| Social Media Usage | JOY | 0.88× | |
| Extroversion | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Saturday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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