A data profile of the people who buy, follow and care about Sibling in Australia — modelled from more than twelve digital signal sources. Sibling has an estimated audience of 3,256,340 people in Australia.
Sibling has an estimated audience of 3,256,340 people in Australia. 63.4% are female, 36.6% are male, average age 41.3. Top brand affinities: Anthropology, Sarcasm, Blanket, David Attenborough, Nathan Fillion.
Top brand affinities include Anthropology, Sarcasm, Blanket, with strongest over-indexing on Anthropology (1.59× the country average).
Demographically, the Sibling audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, Tradition.
The typical Sibling fan in Australia is more female, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for Anthropology.
The key figures that characterise the Sibling profile in Australia.
63.4% are female, 36.6% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 41.3 |
| Estimated audience size | 3,256,340 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Sibling audience comes from Australia.
| Country | Share |
|---|---|
| United States | 28.2% |
| Japan | 6.8% |
| United Kingdom | 4.3% |
The strongest cross-interests of the Sibling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natalie Dormer | Movies & TV | 4.96× | ||
| 02 | Nathan Fillion | Movies & TV | 3.18× | ||
| 03 | Sharon Stone | Movies & TV | 3.10× | ||
| 04 | Sigourney Weaver | Movies & TV | 2.78× | ||
| 05 | Goldie Hawn | Movies & TV | 2.68× | ||
| 06 | Jason Bateman | Movies & TV | 2.20× | ||
| 07 | Elizabeth Taylor | Movies & TV | 2.19× | ||
| 08 | Demi Moore | Movies & TV | 2.16× | ||
| 09 | Automatic transmission | Cars & Mobility | 1.97× | ||
| 10 | Jamie Lee Curtis | Movies & TV | 1.97× | ||
| 11 | Democracy | Politics & Society | 1.87× | ||
| 12 | Sarcasm | Politics & Society | 1.86× | ||
| 13 | Manual transmission | Cars & Mobility | 1.85× | ||
| 14 | David Attenborough | Movies & TV | 1.68× | ||
| 15 | Hormone | Health | 1.66× | ||
| 16 | Cruelty-free | Beauty & Wellness | 1.66× | ||
| 17 | ABC | Movies & TV | 1.64× | ||
| 18 | Anthropology | Business & Career | 1.59× | ||
| 19 | Blanket | Home & Garden | 1.57× | ||
| 20 | Bored Panda | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.18× | |
| Tradition | CONSERVATISM | 1.18× | |
| Extroversion | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.80× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Career Orientation | POWER | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Sibling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.