A data profile of the people who buy, follow and care about Sibling in Malaysia — modelled from more than twelve digital signal sources. Sibling has an estimated audience of 3,392,525 people in Malaysia.
The average Sibling fan in Malaysia is 38.3 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Energy, Breaking news, Home improvement, with strongest over-indexing on Energy (2.05× the country average).
Demographically, the Sibling audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sibling fan in Malaysia is balanced, around 38.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Energy.
The key figures that characterise the Sibling profile in Malaysia.
51.6% are female, 48.4% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 38.3 |
| Estimated audience size | 3,392,525 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 27% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Sibling audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 28.2% |
| Japan | 6.8% |
| United Kingdom | 4.3% |
Where the Sibling audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Johor | ~600K | 1.29× | |
| 02 | Kuala Lumpur | ~800K | 1.26× | |
| 03 | Sabah | ~400K | 1.22× | |
| 04 | Selangor | ~1M | 1.18× | |
| 05 | Perak | ~300K | 1.16× | |
| 06 | Penang | ~200K | 1.10× | |
| 07 | Sarawak | ~300K | 1.09× | |
| 08 | Malacca | ~100K | 1.04× | |
| 09 | Kedah | ~200K | 1.01× | |
| 10 | Negeri Sembilan | ~200K | 1.01× | |
| 11 | Pahang | ~200K | 0.99× | |
| 12 | Kelantan | ~200K | 0.96× | |
| 13 | Labuan | ~30K | 0.95× | |
| 14 | Perlis | ~40K | 0.92× | |
| 15 | Terengganu | ~100K | 0.91× | |
| 16 | Putrajaya | ~20K | 0.90× |
The strongest cross-interests of the Sibling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breaking news | Movies & TV | 2.79× | ||
| 02 | Herbalism | Health | 2.52× | ||
| 03 | Convenience store | Food & Beverages | 2.43× | ||
| 04 | CNN | Movies & TV | 2.29× | ||
| 05 | Life insurance | Business & Career | 2.26× | ||
| 06 | Wikipedia | Internet & Social Media | 2.12× | ||
| 07 | Debit card | Business & Career | 2.11× | ||
| 08 | Fasting | Health | 2.09× | ||
| 09 | Energy | Home & Garden | 2.05× | ||
| 10 | Documentary movies | Movies & TV | 2.03× | ||
| 11 | Street food | Food & Beverages | 1.92× | ||
| 12 | Home improvement | Home & Garden | 1.80× | ||
| 13 | Grilling | Food & Beverages | 1.80× | ||
| 14 | Coupons | Shopping | 1.74× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.74× | ||
| 16 | Boutiques | Fashion & Accessoires | 1.71× | ||
| 17 | Home Appliances | Home & Garden | 1.66× | ||
| 18 | Handbags | Fashion & Accessoires | 1.59× | ||
| 19 | Cloud computing | Technology & Electronics | 1.58× | ||
| 20 | Snack food | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.64× | |
| Spirituality | BALANCE | 1.38× | |
| Individualism | JOY | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.89× | |
| Extroversion | THRILL | 0.90× | |
| DIY Mentality | THRILL | 0.92× |
Sibling has an estimated audience of 3,392,525 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
51.6% of Sibling fans are female, 48.4% are male, with an average age of 38.3 years.
Sibling fans show strongest brand affinity for Energy (2.05×), Breaking news (2.79×), and Home improvement (1.8×) over the country average.
Sibling fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~800K), and Johor (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Sibling itself, the audience over-indexes on Breaking news (2.79×), Home improvement (1.8×), Coupons (1.74×), and Boutiques (1.71×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Sibling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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