A data profile of the people who buy, follow and care about Sibling in Indonesia — modelled from more than twelve digital signal sources. Sibling has an estimated audience of 5,089,527 people in Indonesia.
Sibling has an estimated audience of 5,089,527 people in Indonesia. 60.4% are female, 39.6% are male, average age 33.4. Top brand affinities: Tinder, Anti-lock braking system, Automated teller machine, Manual transmission, Hormone.
Top brand affinities include Tinder, Anti-lock braking system, Automated teller machine, with strongest over-indexing on Tinder (21.96× the country average).
Demographically, the Sibling audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Indulgence, Spirituality.
The typical Sibling fan in Indonesia is more female, around 33.4 years old, with strong Indulgence tendencies and a notable affinity for Tinder.
The key figures that characterise the Sibling profile in Indonesia.
60.4% are female, 39.6% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 33.4 |
| Estimated audience size | 5,089,527 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Sibling audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 28.2% |
| Japan | 6.8% |
| United Kingdom | 4.3% |
The strongest cross-interests of the Sibling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tinder | Internet & Social Media | 21.96× | ||
| 02 | Anti-lock braking system | Cars & Mobility | 14.06× | ||
| 03 | Hormone | Health | 12.45× | ||
| 04 | Hyaluronan | Beauty & Wellness | 12.43× | ||
| 05 | Manual transmission | Cars & Mobility | 12.12× | ||
| 06 | Automated teller machine | Business & Career | 10.81× | ||
| 07 | Sarcasm | Politics & Society | 6.98× | ||
| 08 | Automatic transmission | Cars & Mobility | 5.21× | ||
| 09 | Player versus player | Games | 4.98× | ||
| 10 | Allergy | Health | 3.93× | ||
| 11 | Coconut milk | Food & Beverages | 3.93× | ||
| 12 | Catholic Church | Politics & Society | 2.83× | ||
| 13 | Indonesian cuisine | Food & Beverages | 2.36× | ||
| 14 | GitHub | Internet & Social Media | 2.20× | ||
| 15 | Fast fashion | Fashion & Accessoires | 2.19× | ||
| 16 | Cholesterol | Food & Beverages | 2.15× | ||
| 17 | Viu (streaming media) | Movies & TV | 1.69× | ||
| 18 | Linux | Technology & Electronics | 1.66× | ||
| 19 | Kebaya | Fashion & Accessoires | 1.61× | ||
| 20 | Bank Negara Indonesia | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.44× | |
| Spirituality | BALANCE | 1.43× | |
| Tradition | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.79× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Mindfulness | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Sibling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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