A data profile of the people who buy, follow and care about Grilling in Malaysia — modelled from more than twelve digital signal sources. Grilling has an estimated audience of 2,528,610 people in Malaysia.
The average Grilling fan in Malaysia is 38.2 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Shopping, Monarchy, Nature, with strongest over-indexing on Shopping (1.61× the country average).
Demographically, the Grilling audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Grilling fan in Malaysia is more female, around 38.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Shopping.
The key figures that characterise the Grilling profile in Malaysia.
55.6% are female, 44.4% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 38.2 |
| Estimated audience size | 2,528,610 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 27% | |
| 30-39 | 25% | |
| 40-49 | 20% | |
| 50+ | 14% |
of the worldwide Grilling audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 27.6% |
| Japan | 5.9% |
| United Kingdom | 4.0% |
Where the Grilling audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1M | 1.40× | |
| 02 | Sabah | ~300K | 1.38× | |
| 03 | Kuala Lumpur | ~600K | 1.35× | |
| 04 | Sarawak | ~300K | 1.22× | |
| 05 | Johor | ~400K | 1.11× | |
| 06 | Penang | ~200K | 1.09× | |
| 07 | Perak | ~200K | 1.06× | |
| 08 | Pahang | ~100K | 0.99× | |
| 09 | Malacca | ~90K | 0.98× | |
| 10 | Negeri Sembilan | ~100K | 0.96× | |
| 11 | Kedah | ~200K | 0.95× | |
| 12 | Putrajaya | ~10K | 0.86× | |
| 13 | Labuan | ~20K | 0.85× | |
| 14 | Terengganu | ~90K | 0.84× | |
| 15 | Kelantan | ~100K | 0.83× | |
| 16 | Perlis | ~30K | 0.79× |
The strongest cross-interests of the Grilling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frying pan | Home & Garden | 4.28× | ||
| 02 | Nature | Home & Garden | 2.05× | ||
| 03 | Tea | Food & Beverages | 1.99× | ||
| 04 | Viral video | Internet & Social Media | 1.93× | ||
| 05 | Coffee | Food & Beverages | 1.89× | ||
| 06 | Child | Kids & Family | 1.84× | ||
| 07 | Motherhood | Kids & Family | 1.84× | ||
| 08 | Education | Business & Career | 1.81× | ||
| 09 | Monarchy | Politics & Society | 1.75× | ||
| 10 | Instant messaging | Internet & Social Media | 1.69× | ||
| 11 | Sales promotion | Shopping | 1.69× | ||
| 12 | Photography | Arts & Culture | 1.69× | ||
| 13 | Cooking | Food & Beverages | 1.67× | ||
| 14 | Parliament of Malaysia | Politics & Society | 1.67× | ||
| 15 | Telegram | Internet & Social Media | 1.63× | ||
| 16 | Shopping | Shopping | 1.61× | ||
| 17 | Malaysian language | Politics & Society | 1.60× | ||
| 18 | Business | Business & Career | 1.56× | ||
| 19 | Design | Home & Garden | 1.56× | ||
| 20 | Asia | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.44× | |
| Individualism | JOY | 2.36× | |
| Travelling | THRILL | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.89× | |
| Patriotism | CONSERVATISM | 0.97× | |
| Price Sensitivity | PREMIUM | 1.19× |
Grilling has an estimated audience of 2,528,610 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
55.6% of Grilling fans are female, 44.4% are male, with an average age of 38.2 years.
Grilling fans show strongest brand affinity for Shopping (1.61×), Monarchy (1.75×), and Nature (2.05×) over the country average.
Grilling fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~600K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Grilling itself, the audience over-indexes on Monarchy (1.75×), Nature (2.05×), Education (1.81×), and Child (1.84×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Grilling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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