A data profile of the people who buy, follow and care about Tea in Malaysia — modelled from more than twelve digital signal sources. Tea has an estimated audience of 4,786,534 people in Malaysia.
The average Tea fan in Malaysia is 38.9 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Magnum4D, Coffee, kumpulan wang simpanan pekerja, with strongest over-indexing on Magnum4D (2.01× the country average).
Demographically, the Tea audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Tea fan in Malaysia is balanced, around 38.9 years old, with strong Individualism tendencies and a notable affinity for Magnum4D.
The key figures that characterise the Tea profile in Malaysia.
54.6% are female, 45.4% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 38.9 |
| Estimated audience size | 4,786,534 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Tea audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.0% |
| China | 5.8% |
Where the Tea audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~1.5M | 1.62× | |
| 02 | Penang | ~400K | 1.47× | |
| 03 | Selangor | ~2M | 1.39× | |
| 04 | Johor | ~800K | 1.35× | |
| 05 | Pahang | ~300K | 1.23× | |
| 06 | Perak | ~400K | 1.11× | |
| 07 | Sarawak | ~400K | 1.07× | |
| 08 | Sabah | ~500K | 1.04× | |
| 09 | Malacca | ~200K | 0.99× | |
| 10 | Negeri Sembilan | ~200K | 0.94× | |
| 11 | Kedah | ~300K | 0.90× | |
| 12 | Labuan | ~30K | 0.87× | |
| 13 | Terengganu | ~200K | 0.83× | |
| 14 | Perlis | ~60K | 0.81× | |
| 15 | Kelantan | ~200K | 0.79× | |
| 16 | Putrajaya | ~20K | 0.78× |
The strongest cross-interests of the Tea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online grocer | Shopping | 2.92× | ||
| 02 | Cebuano language | Politics & Society | 2.76× | ||
| 03 | redBus | Travel & Leisure | 2.62× | ||
| 04 | Cooking show | Food & Beverages | 2.51× | ||
| 05 | Gold bar | Business & Career | 2.34× | ||
| 06 | Teacher education | Business & Career | 2.29× | ||
| 07 | Self care | Health | 2.16× | ||
| 08 | Indeed.com | Business & Career | 2.09× | ||
| 09 | Government | Politics & Society | 2.06× | ||
| 10 | Magnum4D | Games | 2.01× | ||
| 11 | Cinema of Bangladesh | Movies & TV | 1.99× | ||
| 12 | Household goods | Home & Garden | 1.99× | ||
| 13 | Gift shop | Home & Garden | 1.96× | ||
| 14 | Google Drive | Technology & Electronics | 1.86× | ||
| 15 | Sinar FM | Music & Radio | 1.81× | ||
| 16 | kumpulan wang simpanan pekerja | Business & Career | 1.79× | ||
| 17 | Database | Technology & Electronics | 1.73× | ||
| 18 | Take-out | Food & Beverages | 1.63× | ||
| 19 | Internet & Social Media | 1.61× | |||
| 20 | Coffee | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.90× | |
| Early Adopter Mentality | POWER | 1.71× | |
| Travelling | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Need for Security | CONSERVATISM | 1.01× | |
| Career Orientation | POWER | 1.03× |
Tea has an estimated audience of 4,786,534 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
54.6% of Tea fans are female, 45.4% are male, with an average age of 38.9 years.
Tea fans show strongest brand affinity for Magnum4D (2.01×), Coffee (1.51×), and kumpulan wang simpanan pekerja (1.79×) over the country average.
Tea fans in Malaysia are most concentrated in Selangor (reach ~2M), Kuala Lumpur (reach ~1.5M), and Johor (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Tea itself, the audience over-indexes on Coffee (1.51×), kumpulan wang simpanan pekerja (1.79×), Gold bar (2.34×), and Google Drive (1.86×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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