A data profile of the people who buy, follow and care about Milk in Malaysia — modelled from more than twelve digital signal sources. Milk has an estimated audience of 3,500,701 people in Malaysia.
Milk has an estimated audience of 3,500,701 people in Malaysia. 59.4% are female, 40.6% are male, average age 38.0. Top brand affinities: IS (Infinite Stratos), Spread (food), Réveillon, Baby Stuff, Fonterra.
Top brand affinities include IS (Infinite Stratos), Spread (food), Réveillon, with strongest over-indexing on IS (Infinite Stratos) (1.5× the country average).
Demographically, the Milk audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Milk fan in Malaysia is more female, around 38.0 years old, with strong Individualism tendencies and a notable affinity for IS (Infinite Stratos).
The key figures that characterise the Milk profile in Malaysia.
59.4% are female, 40.6% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 38.0 |
| Estimated audience size | 3,500,701 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 29% | |
| 30-39 | 25% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Milk audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.3% |
| Brazil | 4.8% |
The strongest cross-interests of the Milk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedtime Stories (film) | Movies & TV | 1.83× | ||
| 02 | Malt liquor | Food & Beverages | 1.77× | ||
| 03 | BABY & MOM | Topic | 1.70× | ||
| 04 | Réveillon | Home & Garden | 1.68× | ||
| 05 | Baby Stuff | Topic | 1.68× | ||
| 06 | Horse colic | Pets & Animals | 1.65× | ||
| 07 | Angiology | Health | 1.61× | ||
| 08 | Sigma Alpha Epsilon | Business & Career | 1.61× | ||
| 09 | G-Star | Fashion & Accessoires | 1.60× | ||
| 10 | Spread (food) | Food & Beverages | 1.58× | ||
| 11 | Lawson (store) | Shopping | 1.55× | ||
| 12 | Master (Buffy the Vampire Slayer) | Movies & TV | 1.54× | ||
| 13 | Fonterra | Food & Beverages | 1.53× | ||
| 14 | Birth weight | Kids & Family | 1.53× | ||
| 15 | Mother Goose | Literature | 1.52× | ||
| 16 | Prenatal nutrition | Health | 1.52× | ||
| 17 | Pentax | Technology & Electronics | 1.51× | ||
| 18 | Horse tack | Sports | 1.51× | ||
| 19 | Evaporated milk | Kids & Family | 1.51× | ||
| 20 | IS (Infinite Stratos) | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.27× | |
| Patriotism | CONSERVATISM | 1.18× | |
| Social Media Usage | JOY | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.89× | |
| Need for Security | CONSERVATISM | 0.93× | |
| Early Adopter Mentality | POWER | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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