A data profile of the people who buy, follow and care about Grilling in Austria — modelled from more than twelve digital signal sources. Grilling has an estimated audience of 975,704 people in Austria.
The average Grilling fan in Austria is 41.9 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Styria, Lower Austria.
Top brand affinities include Obi (store), Barbecue grill, OMV, with strongest over-indexing on Obi (store) (1.53× the country average).
Demographically, the Grilling audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Grilling fan in Austria is balanced, around 41.9 years old, with strong Mindfulness tendencies and a notable affinity for Obi (store).
The key figures that characterise the Grilling profile in Austria.
49.4% are female, 50.6% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 41.9 |
| Estimated audience size | 975,704 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Grilling audience comes from Austria.
| Country | Share |
|---|---|
| United States | 27.6% |
| Japan | 5.9% |
| United Kingdom | 4.0% |
Where the Grilling audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vorarlberg | ~40K | 1.27× | |
| 02 | Tyrol | ~80K | 1.24× | |
| 03 | Vienna | ~200K | 1.21× | |
| 04 | Salzburg | ~70K | 1.01× | |
| 05 | Styria | ~100K | 0.99× | |
| 06 | Upper Austria | ~100K | 0.87× | |
| 07 | Lower Austria | ~100K | 0.85× | |
| 08 | Burgenland | ~20K | 0.85× | |
| 09 | Carinthia (state) | ~40K | 0.84× |
The strongest cross-interests of the Grilling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barbecue grill | Home & Garden | 4.23× | ||
| 02 | Pork | Food & Beverages | 3.52× | ||
| 03 | Steak | Food & Beverages | 3.17× | ||
| 04 | Beef | Food & Beverages | 2.88× | ||
| 05 | Landscaping | Home & Garden | 2.74× | ||
| 06 | Stove | Home & Garden | 2.39× | ||
| 07 | Culinary art | Arts & Culture | 2.32× | ||
| 08 | Meat | Food & Beverages | 2.14× | ||
| 09 | Hardware store | Home & Garden | 2.06× | ||
| 10 | Lawn | Home & Garden | 2.01× | ||
| 11 | Vegetable | Food & Beverages | 1.86× | ||
| 12 | Zgonc | Shopping | 1.74× | ||
| 13 | OMV | Cars & Mobility | 1.66× | ||
| 14 | Hornbach | Shopping | 1.64× | ||
| 15 | Electronic funds transfer | Business & Career | 1.61× | ||
| 16 | Renewable energy | Business & Career | 1.61× | ||
| 17 | Refrigerator | Home & Garden | 1.58× | ||
| 18 | Home Appliances | Home & Garden | 1.54× | ||
| 19 | Obi (store) | Shopping | 1.53× | ||
| 20 | Gastronomy | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.09× | |
| Urban Lifestyle | OPEN | 1.45× | |
| Luxury Orientation | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Sports Activity | POWER | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.75× |
Grilling has an estimated audience of 975,704 people in Austria, concentrated in Vienna and Styria.
49.4% of Grilling fans are female, 50.6% are male, with an average age of 41.9 years.
Grilling fans show strongest brand affinity for Obi (store) (1.53×), Barbecue grill (4.23×), and OMV (1.66×) over the country average.
Grilling fans in Austria are most concentrated in Vienna (reach ~200K), Styria (reach ~100K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Grilling itself, the audience over-indexes on Barbecue grill (4.23×), OMV (1.66×), Steak (3.17×), and Hornbach (1.64×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Grilling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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