A data profile of the people who buy, follow and care about Zgonc in Austria — modelled from more than twelve digital signal sources. Zgonc has an estimated audience of 1,611,986 people in Austria.
The average Zgonc fan in Austria is 42.0 years old, more male, and lives primarily in Lower Austria.
The audience is concentrated in Lower Austria, Vienna, Styria.
Top brand affinities include Hardware store, Husqvarna, Home improvement, with strongest over-indexing on Hardware store (4.52× the country average).
Demographically, the Zgonc audience skews more male with an average age of 42.0, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Zgonc fan in Austria is more male, around 42.0 years old, with strong DIY Mentality tendencies and a notable affinity for Hardware store.
The key figures that characterise the Zgonc profile in Austria.
36.2% are female, 63.8% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 36.2% |
| Male | 63.8% |
| Average age | 42.0 |
| Estimated audience size | 1,611,986 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Zgonc audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 92.4% |
| Germany | 1.9% |
| Hungary | 1.1% |
Where the Zgonc audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~400K | 1.94× | |
| 02 | Burgenland | ~70K | 1.81× | |
| 03 | Styria | ~300K | 1.34× | |
| 04 | Carinthia (state) | ~100K | 1.22× | |
| 05 | Upper Austria | ~200K | 1.13× | |
| 06 | Vienna | ~300K | 0.92× | |
| 07 | Salzburg | ~40K | 0.37× | |
| 08 | Vorarlberg | ~20K | 0.27× | |
| 09 | Tyrol | ~20K | 0.21× |
The strongest cross-interests of the Zgonc audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | String trimmer | Home & Garden | 11.09× | ||
| 02 | Stihl Timbersports Series | Business & Career | 10.65× | ||
| 03 | Husqvarna | Home & Garden | 6.99× | ||
| 04 | Makita | Home & Garden | 4.99× | ||
| 05 | Hardware store | Home & Garden | 4.52× | ||
| 06 | Logging | Technology & Electronics | 4.42× | ||
| 07 | Garden furniture | Home & Garden | 4.38× | ||
| 08 | Garden centre | Home & Garden | 3.73× | ||
| 09 | Solar power | Home & Garden | 2.49× | ||
| 10 | Sustainable energy | Home & Garden | 2.31× | ||
| 11 | Home improvement | Home & Garden | 2.25× | ||
| 12 | Renewable energy | Business & Career | 2.09× | ||
| 13 | Hornbach | Shopping | 2.04× | ||
| 14 | Solar energy | Home & Garden | 2.04× | ||
| 15 | Home Appliances | Home & Garden | 1.74× | ||
| 16 | Renovation | Home & Garden | 1.72× | ||
| 17 | EBay | Shopping | 1.65× | ||
| 18 | Energy | Home & Garden | 1.64× | ||
| 19 | Lindsey Vonn | Sports | 1.64× | ||
| 20 | Lidl | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.33× | |
| Convenience Orientation | PREMIUM | 1.45× | |
| Need for Security | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.95× | |
| Price Sensitivity | PREMIUM | 0.97× |
Zgonc's target market in Austria covers an estimated 1,611,986 people, concentrated in Lower Austria and Vienna.
36.2% of the Zgonc audience are female, 63.8% are male, with an average age of 42.0 years.
Zgonc fans show strongest brand affinity for Hardware store (4.52×), Husqvarna (6.99×), and Home improvement (2.25×) over the country average.
Zgonc fans in Austria are most concentrated in Lower Austria (reach ~400K), Vienna (reach ~300K), and Styria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Zgonc itself, the audience over-indexes on Husqvarna (6.99×), Home improvement (2.25×), Lidl (1.51×), and Garden furniture (4.38×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Zgonc. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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