A data profile of the people who buy, follow and care about Viral video in Malaysia — modelled from more than twelve digital signal sources. Viral video has an estimated audience of 4,825,530 people in Malaysia.
The average Viral video fan in Malaysia is 38.4 years old, balanced, and lives primarily in Kuala Lumpur.
The audience is concentrated in Kuala Lumpur, Selangor, Johor.
Top brand affinities include Slacker, Tin House, Illinois Speed Press, with strongest over-indexing on Slacker (2.04× the country average).
Demographically, the Viral video audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 16 regions tracked by Rascasse.
The typical Viral video fan in Malaysia is balanced, around 38.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Slacker.
The key figures that characterise the Viral video profile in Malaysia.
46.9% are female, 53.1% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 38.4 |
| Estimated audience size | 4,825,530 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Viral video audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 21.0% |
| India | 9.8% |
| Indonesia | 4.9% |
Where the Viral video audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~1.5M | 1.97× | |
| 02 | Sabah | ~700K | 1.47× | |
| 03 | Johor | ~800K | 1.23× | |
| 04 | Sarawak | ~500K | 1.18× | |
| 05 | Pahang | ~300K | 1.14× | |
| 06 | Selangor | ~1.5M | 1.11× | |
| 07 | Perak | ~400K | 1.03× | |
| 08 | Kedah | ~300K | 1.00× | |
| 09 | Kelantan | ~200K | 0.94× | |
| 10 | Labuan | ~40K | 0.92× | |
| 11 | Penang | ~300K | 0.91× | |
| 12 | Negeri Sembilan | ~200K | 0.91× | |
| 13 | Terengganu | ~200K | 0.90× | |
| 14 | Perlis | ~60K | 0.89× | |
| 15 | Malacca | ~200K | 0.87× | |
| 16 | Putrajaya | ~20K | 0.85× |
The strongest cross-interests of the Viral video audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Slacker | Movies & TV | 2.04× | ||
| 02 | Tin House | Literature | 1.57× | ||
| 03 | Illinois Speed Press | Music & Radio | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.99× | |
| Early Adopter Mentality | POWER | 0.82× | |
| Individualism | JOY | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.57× | |
| Patriotism | CONSERVATISM | 0.62× | |
| Need for Security | CONSERVATISM | 0.64× |
Viral video has an estimated audience of 4,825,530 people in Malaysia, concentrated in Kuala Lumpur and Selangor.
46.9% of Viral video fans are female, 53.1% are male, with an average age of 38.4 years.
Viral video fans show strongest brand affinity for Slacker (2.04×), Tin House (1.57×), and Illinois Speed Press (1.57×) over the country average.
Viral video fans in Malaysia are most concentrated in Kuala Lumpur (reach ~1.5M), Selangor (reach ~1.5M), and Johor (reach ~800K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Viral video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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