A data profile of the people who buy, follow and care about Grilling in Sweden — modelled from more than twelve digital signal sources. Grilling has an estimated audience of 1,445,156 people in Sweden.
Grilling has an estimated audience of 1,445,156 people in Sweden. 48.7% are female, 51.3% are male, average age 46.3. Top brand affinities: Barbecue grill, Barbecue, Meat, Steak, Sparkling wine.
Top brand affinities include Barbecue grill, Barbecue, Meat, with strongest over-indexing on Barbecue grill (3.24× the country average).
Demographically, the Grilling audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Grilling fan in Sweden is balanced, around 46.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Barbecue grill.
The key figures that characterise the Grilling profile in Sweden.
48.7% are female, 51.3% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 46.3 |
| Estimated audience size | 1,445,156 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Grilling audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 27.6% |
| Japan | 5.9% |
| United Kingdom | 4.0% |
The strongest cross-interests of the Grilling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barbecue grill | Home & Garden | 3.24× | ||
| 02 | Steak | Food & Beverages | 2.92× | ||
| 03 | Pork | Food & Beverages | 2.58× | ||
| 04 | Dish (food) | Food & Beverages | 2.56× | ||
| 05 | Chicken (food) | Food & Beverages | 2.55× | ||
| 06 | Salad | Food & Beverages | 2.07× | ||
| 07 | Vineyard | Food & Beverages | 1.95× | ||
| 08 | Meat | Food & Beverages | 1.91× | ||
| 09 | Barbecue | Food & Beverages | 1.88× | ||
| 10 | Cheese | Food & Beverages | 1.79× | ||
| 11 | Seafood | Food & Beverages | 1.76× | ||
| 12 | Wine & Spirits | Food & Beverages | 1.69× | ||
| 13 | Sparkling wine | Food & Beverages | 1.66× | ||
| 14 | Red wine | Food & Beverages | 1.66× | ||
| 15 | Champagne | Food & Beverages | 1.65× | ||
| 16 | Vegetable | Food & Beverages | 1.61× | ||
| 17 | Dinner | Food & Beverages | 1.57× | ||
| 18 | Whisky | Food & Beverages | 1.54× | ||
| 19 | Fish | Pets & Animals | 1.51× | ||
| 20 | White wine | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.30× | |
| Social Media Usage | JOY | 1.27× | |
| Creativity | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Healthy Lifestyle | BALANCE | 0.51× | |
| Travelling | THRILL | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Grilling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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