A data profile of the people who buy, follow and care about Sales promotion in Malaysia — modelled from more than twelve digital signal sources. Sales promotion has an estimated audience of 6,162,223 people in Malaysia.
The average Sales promotion fan in Malaysia is 39.3 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Cooking, Fast food, Drama movies, with strongest over-indexing on Cooking (1.7× the country average).
Demographically, the Sales promotion audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Healthy Lifestyle, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sales promotion fan in Malaysia is balanced, around 39.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Cooking.
The key figures that characterise the Sales promotion profile in Malaysia.
51.6% are female, 48.4% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 39.3 |
| Estimated audience size | 6,162,223 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Sales promotion audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 5.4% |
| Brazil | 3.8% |
Where the Sales promotion audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Labuan | ~60K | 1.16× | |
| 02 | Selangor | ~2M | 1.07× | |
| 03 | Kedah | ~400K | 1.07× | |
| 04 | Perlis | ~90K | 1.06× | |
| 05 | Perak | ~500K | 1.01× | |
| 06 | Malacca | ~200K | 1.01× | |
| 07 | Putrajaya | ~30K | 1.01× | |
| 08 | Kuala Lumpur | ~1M | 0.99× | |
| 09 | Negeri Sembilan | ~300K | 0.98× | |
| 10 | Terengganu | ~300K | 0.96× | |
| 11 | Kelantan | ~300K | 0.95× | |
| 12 | Sarawak | ~500K | 0.94× | |
| 13 | Pahang | ~300K | 0.94× | |
| 14 | Sabah | ~500K | 0.91× | |
| 15 | Penang | ~300K | 0.90× | |
| 16 | Johor | ~700K | 0.87× |
The strongest cross-interests of the Sales promotion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cooking | Food & Beverages | 1.70× | ||
| 02 | Fast food | Food & Beverages | 1.70× | ||
| 03 | Drama movies | Movies & TV | 1.70× | ||
| 04 | Boutiques | Fashion & Accessoires | 1.70× | ||
| 05 | Home improvement | Home & Garden | 1.70× | ||
| 06 | Coupons | Shopping | 1.70× | ||
| 07 | Home Appliances | Home & Garden | 1.70× | ||
| 08 | Energy | Home & Garden | 1.70× | ||
| 09 | Handbags | Fashion & Accessoires | 1.70× | ||
| 10 | Documentary movies | Movies & TV | 1.70× | ||
| 11 | Horror movies | Movies & TV | 1.70× | ||
| 12 | Children's clothing | Fashion & Accessoires | 1.70× | ||
| 13 | Veganism | Food & Beverages | 1.70× | ||
| 14 | Kitchenware | Home & Garden | 1.70× | ||
| 15 | Badminton | Sports | 1.70× | ||
| 16 | Fasting | Health | 1.70× | ||
| 17 | Grilling | Food & Beverages | 1.69× | ||
| 18 | Online banking | Business & Career | 1.68× | ||
| 19 | Street food | Food & Beverages | 1.66× | ||
| 20 | Cloud computing | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.33× | |
| Creativity | OPEN | 1.31× | |
| Quality Awareness | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Patriotism | CONSERVATISM | 0.86× | |
| Indulgence | JOY | 0.92× |
Sales promotion has an estimated audience of 6,162,223 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
51.6% of Sales promotion fans are female, 48.4% are male, with an average age of 39.3 years.
Sales promotion fans show strongest brand affinity for Cooking (1.7×), Fast food (1.7×), and Drama movies (1.7×) over the country average.
Sales promotion fans in Malaysia are most concentrated in Selangor (reach ~2M), Kuala Lumpur (reach ~1M), and Johor (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Sales promotion itself, the audience over-indexes on Fast food (1.7×), Drama movies (1.7×), Boutiques (1.7×), and Home improvement (1.7×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Sales promotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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