A data profile of the people who buy, follow and care about Sales promotion in Colombia — modelled from more than twelve digital signal sources. Sales promotion has an estimated audience of 4,779,415 people in Colombia.
Sales promotion has an estimated audience of 4,779,415 people in Colombia. 59.1% are female, 40.9% are male, average age 36.3. Top brand affinities: Laundry detergent, Air purifier, Ariel (detergent), Lowe's, Robotic vacuum cleaner.
Top brand affinities include Laundry detergent, Air purifier, Ariel (detergent), with strongest over-indexing on Laundry detergent (1.6× the country average).
Demographically, the Sales promotion audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
The typical Sales promotion fan in Colombia is more female, around 36.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Laundry detergent.
The key figures that characterise the Sales promotion profile in Colombia.
59.1% are female, 40.9% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 36.3 |
| Estimated audience size | 4,779,415 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Sales promotion audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 5.4% |
| Brazil | 3.8% |
The strongest cross-interests of the Sales promotion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Laundry detergent | Home & Garden | 1.60× | ||
| 02 | Ariel (detergent) | Home & Garden | 1.60× | ||
| 03 | Robotic vacuum cleaner | Home & Garden | 1.57× | ||
| 04 | Air purifier | Home & Garden | 1.56× | ||
| 05 | Lowe's | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.31× | |
| Quality Awareness | PREMIUM | 1.29× | |
| Design Affinity | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.72× | |
| Tradition | CONSERVATISM | 0.81× | |
| Social Media Usage | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Sales promotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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