A data profile of the people who buy, follow and care about Sales promotion in Finland — modelled from more than twelve digital signal sources. Sales promotion has an estimated audience of 911,526 people in Finland.
Sales promotion has an estimated audience of 911,526 people in Finland. 64.5% are female, 35.5% are male, average age 44.2. Top brand affinities: Finnair, Deal of the day, WhatsApp, Biltema, Shoes.
Top brand affinities include Finnair, Deal of the day, WhatsApp, with strongest over-indexing on Finnair (2.0× the country average).
Demographically, the Sales promotion audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
The typical Sales promotion fan in Finland is more female, around 44.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Finnair.
The key figures that characterise the Sales promotion profile in Finland.
64.5% are female, 35.5% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 44.2 |
| Estimated audience size | 911,526 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Sales promotion audience comes from Finland.
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 5.4% |
| Brazil | 3.8% |
The strongest cross-interests of the Sales promotion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deal of the day | Shopping | 5.96× | ||
| 02 | Bracelet | Fashion & Accessoires | 2.29× | ||
| 03 | Internet & Social Media | 2.27× | |||
| 04 | Sunglasses | Fashion & Accessoires | 2.21× | ||
| 05 | Cruises | Travel & Leisure | 2.07× | ||
| 06 | Finnair | Travel & Leisure | 2.00× | ||
| 07 | Tattoos | Fashion & Accessoires | 2.00× | ||
| 08 | Hair products | Beauty & Wellness | 1.83× | ||
| 09 | Bars | Travel & Leisure | 1.77× | ||
| 10 | Lindex | Fashion & Accessoires | 1.71× | ||
| 11 | Shoes | Fashion & Accessoires | 1.69× | ||
| 12 | Intersport | Shopping | 1.66× | ||
| 13 | Stockmann | Shopping | 1.65× | ||
| 14 | Spas | Beauty & Wellness | 1.65× | ||
| 15 | Happiness | Health | 1.64× | ||
| 16 | Dogs | Pets & Animals | 1.60× | ||
| 17 | Biltema | Business & Career | 1.59× | ||
| 18 | Desserts | Food & Beverages | 1.56× | ||
| 19 | Kitchen | Home & Garden | 1.55× | ||
| 20 | Hesburger | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.01× | |
| Extroversion | THRILL | 1.48× | |
| Career Orientation | POWER | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.89× | |
| Risk Appetite | THRILL | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Sales promotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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