A data profile of the people who buy, follow and care about Sales promotion in Australia — modelled from more than twelve digital signal sources. Sales promotion has an estimated audience of 7,765,289 people in Australia.
Sales promotion has an estimated audience of 7,765,289 people in Australia. 61.9% are female, 38.1% are male, average age 43.7. Top brand affinities: Groupon, Sun tanning, Savers, West Elm, Outlet store.
Top brand affinities include Groupon, Sun tanning, Savers, with strongest over-indexing on Groupon (1.71× the country average).
Demographically, the Sales promotion audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
The typical Sales promotion fan in Australia is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Groupon.
The key figures that characterise the Sales promotion profile in Australia.
61.9% are female, 38.1% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 43.7 |
| Estimated audience size | 7,765,289 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Sales promotion audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 5.4% |
| Brazil | 3.8% |
The strongest cross-interests of the Sales promotion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ShopBack | Shopping | 1.84× | ||
| 02 | Famous Footwear | Food & Beverages | 1.81× | ||
| 03 | Peanut butter | Food & Beverages | 1.77× | ||
| 04 | Groupon | Internet & Social Media | 1.71× | ||
| 05 | Apple cider vinegar | Food & Beverages | 1.67× | ||
| 06 | Outlet store | Shopping | 1.62× | ||
| 07 | BB cream | Beauty & Wellness | 1.62× | ||
| 08 | Face powder | Beauty & Wellness | 1.62× | ||
| 09 | Jumpsuit | Fashion & Accessoires | 1.61× | ||
| 10 | Sun tanning | Beauty & Wellness | 1.60× | ||
| 11 | Tony Bianco | Fashion & Accessoires | 1.60× | ||
| 12 | West Elm | Home & Garden | 1.59× | ||
| 13 | Tablecloth | Home & Garden | 1.59× | ||
| 14 | Le Creuset | Home & Garden | 1.56× | ||
| 15 | Steve Buscemi | Movies & TV | 1.54× | ||
| 16 | Monica Bellucci | Movies & TV | 1.53× | ||
| 17 | Duvet | Home & Garden | 1.52× | ||
| 18 | Diaper | Kids & Family | 1.51× | ||
| 19 | Copenhagen | Travel & Leisure | 1.51× | ||
| 20 | Savers | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.17× | |
| Price Sensitivity | PREMIUM | 1.14× | |
| Quality Awareness | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.95× | |
| Career Orientation | POWER | 0.95× | |
| Spirituality | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Sales promotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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