A data profile of the people who buy, follow and care about Sales promotion in United Arab Emirates — modelled from more than twelve digital signal sources. Sales promotion has an estimated audience of 3,535,076 people in United Arab Emirates.
The average Sales promotion fan in United Arab Emirates is 36.1 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Pizza, Lulu Hypermarket, Online poker, with strongest over-indexing on Pizza (1.58× the country average).
Demographically, the Sales promotion audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Extroversion, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Sales promotion fan in United Arab Emirates is more male, around 36.1 years old, with strong Extroversion tendencies and a notable affinity for Pizza.
The key figures that characterise the Sales promotion profile in United Arab Emirates.
32.7% are female, 67.3% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 36.1 |
| Estimated audience size | 3,535,076 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 36% | |
| 30-39 | 31% | |
| 40-49 | 16% | |
| 50+ | 6% |
of the worldwide Sales promotion audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 5.4% |
| Brazil | 3.8% |
Where the Sales promotion audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Fujairah | ~100K | 1.12× | |
| 02 | Ras Al Khaimah | ~200K | 1.05× | |
| 03 | Emirate of Ajman | ~400K | 0.97× | |
| 04 | Emirate of Sharjah | ~700K | 0.92× | |
| 05 | Emirate of Abu Dhabi | ~1.5M | 0.85× | |
| 06 | Dubai | ~2M | 0.73× |
The strongest cross-interests of the Sales promotion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Seiko | Fashion & Accessoires | 1.84× | ||
| 02 | Groupon | Internet & Social Media | 1.76× | ||
| 03 | Cutlery | Home & Garden | 1.71× | ||
| 04 | Oman Air | Travel & Leisure | 1.69× | ||
| 05 | Star Cinema | Movies & TV | 1.67× | ||
| 06 | Backpack | Fashion & Accessoires | 1.66× | ||
| 07 | Collagen | Beauty & Wellness | 1.62× | ||
| 08 | Skechers | Fashion & Accessoires | 1.62× | ||
| 09 | Philippine Airlines | Travel & Leisure | 1.61× | ||
| 10 | Ferrari World | Travel & Leisure | 1.60× | ||
| 11 | Birthday cake | Food & Beverages | 1.60× | ||
| 12 | Pizza | Food & Beverages | 1.58× | ||
| 13 | Online poker | Games | 1.58× | ||
| 14 | Valentine's Day | Kids & Family | 1.57× | ||
| 15 | Lulu Hypermarket | Food & Beverages | 1.54× | ||
| 16 | Egypt national football team | Sports | 1.54× | ||
| 17 | Jollibee | Food & Beverages | 1.54× | ||
| 18 | Ralph Lauren | Fashion & Accessoires | 1.53× | ||
| 19 | Vietnam | Travel & Leisure | 1.51× | ||
| 20 | Wedding dress | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.21× | |
| Convenience Orientation | PREMIUM | 1.13× | |
| Family Orientation | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.82× | |
| Design Affinity | PREMIUM | 0.86× | |
| Social Media Usage | JOY | 0.88× |
Sales promotion has an estimated audience of 3,535,076 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
32.7% of Sales promotion fans are female, 67.3% are male, with an average age of 36.1 years.
Sales promotion fans show strongest brand affinity for Pizza (1.58×), Lulu Hypermarket (1.54×), and Online poker (1.58×) over the country average.
Sales promotion fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1.5M), and Emirate of Sharjah (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Sales promotion itself, the audience over-indexes on Lulu Hypermarket (1.54×), Online poker (1.58×), Vietnam (1.51×), and Wedding dress (1.5×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Sales promotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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