A data profile of the people who buy, follow and care about Groupon in Australia — modelled from more than twelve digital signal sources. Groupon has an estimated audience of 2,185,523 people in Australia.
The average Groupon fan in Australia is 46.1 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include Medibank, Centrelink, 7-Eleven, with strongest over-indexing on Medibank (4.03× the country average).
Demographically, the Groupon audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Groupon fan in Australia is more female, around 46.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Medibank.
The key figures that characterise the Groupon profile in Australia.
70.8% are female, 29.2% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 46.1 |
| Estimated audience size | 2,185,523 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 41% |
of the worldwide Groupon audience comes from Australia.
| Country | Share |
|---|---|
| United States | 41.4% |
| United Kingdom | 12.2% |
| Spain | 8.4% |
Where the Groupon audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~800K | 1.62× | |
| 02 | New South Wales | ~1M | 1.58× | |
| 03 | Victoria | ~800K | 1.18× | |
| 04 | Western Australia | ~300K | 1.16× | |
| 05 | South Australia | ~200K | 0.92× | |
| 06 | Australian Capital Territory | ~40K | 0.84× | |
| 07 | Northern Territory | ~10K | 0.69× | |
| 08 | Tasmania | ~20K | 0.52× |
The strongest cross-interests of the Groupon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vevo | Music & Radio | 7.53× | ||
| 02 | Taipei | Travel & Leisure | 6.47× | ||
| 03 | Mid-Autumn Festival | Travel & Leisure | 5.59× | ||
| 04 | Times Square | Travel & Leisure | 5.49× | ||
| 05 | General insurance | Business & Career | 4.46× | ||
| 06 | Pension fund | Business & Career | 4.11× | ||
| 07 | Medibank | Business & Career | 4.03× | ||
| 08 | Retirement age | Business & Career | 3.23× | ||
| 09 | Purchase discount | Shopping | 3.23× | ||
| 10 | Pension | Business & Career | 2.81× | ||
| 11 | Centrelink | Politics & Society | 2.73× | ||
| 12 | Wealth management | Business & Career | 2.48× | ||
| 13 | Health insurance | Business & Career | 2.19× | ||
| 14 | Discounts and allowances | Shopping | 2.13× | ||
| 15 | 7-Eleven | Shopping | 2.10× | ||
| 16 | Black Friday (shopping) | Shopping | 2.00× | ||
| 17 | Coupons | Shopping | 1.89× | ||
| 18 | Discount stores | Shopping | 1.84× | ||
| 19 | Sales promotion | Shopping | 1.71× | ||
| 20 | Wealth | Business & Career | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.37× | |
| Community Orientation | OPEN | 1.26× | |
| Convenience Orientation | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.86× | |
| Risk Appetite | THRILL | 0.89× | |
| Extroversion | THRILL | 0.90× |
Groupon has an estimated audience of 2,185,523 people in Australia, concentrated in New South Wales and Queensland.
70.8% of Groupon fans are female, 29.2% are male, with an average age of 46.1 years.
Groupon fans show strongest brand affinity for Medibank (4.03×), Centrelink (2.73×), and 7-Eleven (2.1×) over the country average.
Groupon fans in Australia are most concentrated in New South Wales (reach ~1M), Queensland (reach ~800K), and Victoria (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Groupon itself, the audience over-indexes on Centrelink (2.73×), 7-Eleven (2.1×), Sales promotion (1.71×), and Coupons (1.89×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Groupon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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