A data profile of the people who buy, follow and care about Centrelink in Australia — modelled from more than twelve digital signal sources. Centrelink has an estimated audience of 3,444,804 people in Australia.
Centrelink has an estimated audience of 3,444,804 people in Australia. 60.5% are female, 39.5% are male, average age 47.2. Top brand affinities: Australia Post, Used car, Aldi, Pension, Groupon.
Top brand affinities include Australia Post, Used car, Aldi, with strongest over-indexing on Australia Post (1.77× the country average).
Demographically, the Centrelink audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Need for Security, Individualism.
The typical Centrelink fan in Australia is more female, around 47.2 years old, with strong Need for Security tendencies and a notable affinity for Australia Post.
The key figures that characterise the Centrelink profile in Australia.
60.5% are female, 39.5% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 47.2 |
| Estimated audience size | 3,444,804 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 43% |
of the worldwide Centrelink audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 94.3% |
| United States | 1.8% |
| Brazil | 0.8% |
The strongest cross-interests of the Centrelink audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cruise control | Cars & Mobility | 6.59× | ||
| 02 | Airbag | Cars & Mobility | 4.05× | ||
| 03 | Credit (finance) | Business & Career | 2.95× | ||
| 04 | Pension | Business & Career | 2.92× | ||
| 05 | Money management | Business & Career | 2.76× | ||
| 06 | Groupon | Internet & Social Media | 2.73× | ||
| 07 | Air pollution | Health | 2.60× | ||
| 08 | Used car | Cars & Mobility | 2.47× | ||
| 09 | Wikipedia | Internet & Social Media | 1.90× | ||
| 10 | Solar energy | Home & Garden | 1.81× | ||
| 11 | Australia Post | Business & Career | 1.77× | ||
| 12 | Pizza Hut | Food & Beverages | 1.76× | ||
| 13 | Internet & Social Media | 1.74× | |||
| 14 | Bupa | Health | 1.72× | ||
| 15 | Aldi | Shopping | 1.71× | ||
| 16 | Subway | Food & Beverages | 1.63× | ||
| 17 | Refrigerator | Home & Garden | 1.63× | ||
| 18 | Breaking news | Movies & TV | 1.57× | ||
| 19 | Local news | News | 1.57× | ||
| 20 | SUVs | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.64× | |
| Individualism | JOY | 1.50× | |
| Family Orientation | CONSERVATISM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.51× | |
| Luxury Orientation | PREMIUM | 0.57× | |
| Travelling | THRILL | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Centrelink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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