A data profile of the people who buy, follow and care about National Association of Broadcasters in Australia — modelled from more than twelve digital signal sources. National Association of Broadcasters has an estimated audience of 4,529,729 people in Australia.
National Association of Broadcasters has an estimated audience of 4,529,729 people in Australia. 48.9% are female, 51.1% are male, average age 41.6. Top brand affinities: FIFA World Cup, MLB, Giannis Antetokounmpo, Sports betting, Telstra.
Top brand affinities include FIFA World Cup, MLB, Giannis Antetokounmpo, with strongest over-indexing on FIFA World Cup (1.6× the country average).
Demographically, the National Association of Broadcasters audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Indulgence, Need for Security.
The typical National Association of Broadcasters fan in Australia is balanced, around 41.6 years old, with strong Indulgence tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the National Association of Broadcasters profile in Australia.
48.9% are female, 51.1% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 41.6 |
| Estimated audience size | 4,529,729 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide National Association of Broadcasters audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 81.1% |
| United States | 3.3% |
| Japan | 3.0% |
The strongest cross-interests of the National Association of Broadcasters audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Giannis Antetokounmpo | Sports | 5.42× | ||
| 02 | Women's soccer | Sports | 5.07× | ||
| 03 | James Harden | Sports | 5.04× | ||
| 04 | MLB | Sports | 3.43× | ||
| 05 | College basketball | Sports | 3.24× | ||
| 06 | Sports betting | Games | 3.11× | ||
| 07 | Home insurance | Business & Career | 2.54× | ||
| 08 | Ladbrokes | Games | 2.53× | ||
| 09 | Credit (finance) | Business & Career | 2.40× | ||
| 10 | Cricket Australia | Sports | 1.97× | ||
| 11 | EB Games | Games | 1.78× | ||
| 12 | Telstra | Technology & Electronics | 1.73× | ||
| 13 | PGA Tour | Sports | 1.71× | ||
| 14 | Mixed martial arts | Sports | 1.69× | ||
| 15 | Radio | Technology & Electronics | 1.62× | ||
| 16 | New Balance | Fashion & Accessoires | 1.61× | ||
| 17 | FIFA World Cup | Sports | 1.60× | ||
| 18 | Internet & Social Media | 1.59× | |||
| 19 | Volleyball | Sports | 1.55× | ||
| 20 | Tabloid (newspaper format) | Literature | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.37× | |
| Need for Security | CONSERVATISM | 1.27× | |
| Convenience Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Design Affinity | PREMIUM | 0.73× | |
| Creativity | OPEN | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for National Association of Broadcasters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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