A data profile of the people who buy, follow and care about Volleyball in Australia — modelled from more than twelve digital signal sources. Volleyball has an estimated audience of 2,702,190 people in Australia.
The average Volleyball fan in Australia is 39.5 years old, more male, and lives primarily in Victoria.
The audience is concentrated in Victoria, Queensland, New South Wales.
Top brand affinities include Sports club, FIFA World Cup, Team sport, with strongest over-indexing on Sports club (3.14× the country average).
Demographically, the Volleyball audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Volleyball fan in Australia is more male, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Sports club.
The key figures that characterise the Volleyball profile in Australia.
41.3% are female, 58.7% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 39.5 |
| Estimated audience size | 2,702,190 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Volleyball audience comes from Australia.
| Country | Share |
|---|---|
| United States | 13.9% |
| Japan | 8.6% |
| Italy | 6.0% |
Where the Volleyball audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~300K | 1.49× | |
| 02 | Queensland | ~800K | 1.32× | |
| 03 | Victoria | ~900K | 1.08× | |
| 04 | Western Australia | ~300K | 1.07× | |
| 05 | Northern Territory | ~20K | 0.89× | |
| 06 | Australian Capital Territory | ~50K | 0.87× | |
| 07 | New South Wales | ~800K | 0.86× | |
| 08 | Tasmania | ~40K | 0.63× |
The strongest cross-interests of the Volleyball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports club | Sports | 3.14× | ||
| 02 | Thoroughbred horse racing | Sports | 2.53× | ||
| 03 | Sports betting | Games | 1.96× | ||
| 04 | AFL Live | Games | 1.86× | ||
| 05 | Brisbane Lions | Sports | 1.86× | ||
| 06 | Golf ball | Sports | 1.81× | ||
| 07 | Cricket Australia | Sports | 1.72× | ||
| 08 | NBL | Sports | 1.72× | ||
| 09 | Ladbrokes | Games | 1.69× | ||
| 10 | Brisbane Broncos | Sports | 1.63× | ||
| 11 | Golf club | Sports | 1.62× | ||
| 12 | Rugby union | Sports | 1.59× | ||
| 13 | Melbourne Cricket Ground | Sports | 1.58× | ||
| 14 | Geelong Football Club | Sports | 1.56× | ||
| 15 | National Association of Broadcasters | Movies & TV | 1.55× | ||
| 16 | Marvel Stadium | Sports | 1.55× | ||
| 17 | Wild fisheries | Travel & Leisure | 1.54× | ||
| 18 | FIFA World Cup | Sports | 1.52× | ||
| 19 | Team sport | Sports | 1.52× | ||
| 20 | Sydney Tools | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.17× | |
| Sports Activity | POWER | 1.11× | |
| Need for Security | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.76× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Creativity | OPEN | 0.86× |
Volleyball has an estimated audience of 2,702,190 people in Australia, concentrated in Victoria and Queensland.
41.3% of Volleyball fans are female, 58.7% are male, with an average age of 39.5 years.
Volleyball fans show strongest brand affinity for Sports club (3.14×), FIFA World Cup (1.52×), and Team sport (1.52×) over the country average.
Volleyball fans in Australia are most concentrated in Victoria (reach ~900K), Queensland (reach ~800K), and New South Wales (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Volleyball itself, the audience over-indexes on FIFA World Cup (1.52×), Team sport (1.52×), Rugby union (1.59×), and National Association of Broadcasters (1.55×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Volleyball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.