A data profile of the people who buy, follow and care about PGA Tour in Australia — modelled from more than twelve digital signal sources. PGA Tour has an estimated audience of 2,176,841 people in Australia.
The average PGA Tour fan in Australia is 38.6 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include Golf equipment, Golf ball, PGA Championship, with strongest over-indexing on Golf equipment (8× the country average).
Demographically, the PGA Tour audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Sports Activity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical PGA Tour fan in Australia is more male, around 38.6 years old, with strong Sports Activity tendencies and a notable affinity for Golf equipment.
The key figures that characterise the PGA Tour profile in Australia.
27.5% are female, 72.5% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 27.5% |
| Male | 72.5% |
| Average age | 38.6 |
| Estimated audience size | 2,176,841 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide PGA Tour audience comes from Australia.
| Country | Share |
|---|---|
| United States | 47.8% |
| United Kingdom | 7.5% |
| Canada | 4.9% |
Where the PGA Tour audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~60K | 1.34× | |
| 02 | Queensland | ~700K | 1.28× | |
| 03 | New South Wales | ~900K | 1.16× | |
| 04 | Western Australia | ~300K | 1.08× | |
| 05 | Victoria | ~600K | 0.94× | |
| 06 | South Australia | ~100K | 0.81× | |
| 07 | Australian Capital Territory | ~30K | 0.73× | |
| 08 | Northern Territory | ~10K | 0.70× |
The strongest cross-interests of the PGA Tour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adam Scott | Sports | 10.56× | ||
| 02 | PGA Championship | Sports | 9.53× | ||
| 03 | Ryder Cup | Sports | 9.46× | ||
| 04 | Rory McIlroy | Sports | 9.05× | ||
| 05 | Titleist | Sports | 8.70× | ||
| 06 | The Open Championship | Sports | 8.50× | ||
| 07 | U.S. Open (golf) | Sports | 8.48× | ||
| 08 | Tiger Woods | Sports | 8.46× | ||
| 09 | The Tour Championship | Sports | 8.17× | ||
| 10 | Golf equipment | Sports | 8.00× | ||
| 11 | Drummond Golf | Shopping | 7.61× | ||
| 12 | Golf ball | Sports | 7.52× | ||
| 13 | LIV Golf | Sports | 6.49× | ||
| 14 | Masters Tournament | Sports | 6.34× | ||
| 15 | Golf cart | Sports | 5.33× | ||
| 16 | Golf club | Sports | 5.27× | ||
| 17 | Golf course | Sports | 4.06× | ||
| 18 | Golf | Sports | 2.11× | ||
| 19 | FIFA World Cup | Sports | 1.75× | ||
| 20 | FIFA World Cup 2026 | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.67× | |
| Patriotism | CONSERVATISM | 1.31× | |
| Risk Appetite | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.67× | |
| Price Sensitivity | PREMIUM | 0.69× | |
| Creativity | OPEN | 0.72× |
PGA Tour has an estimated audience of 2,176,841 people in Australia, concentrated in New South Wales and Queensland.
27.5% of PGA Tour fans are female, 72.5% are male, with an average age of 38.6 years.
PGA Tour fans show strongest brand affinity for Golf equipment (8×), Golf ball (7.52×), and PGA Championship (9.53×) over the country average.
PGA Tour fans in Australia are most concentrated in New South Wales (reach ~900K), Queensland (reach ~700K), and Victoria (reach ~600K). These three regions account for the largest share of the active audience.
Beyond PGA Tour itself, the audience over-indexes on Golf ball (7.52×), PGA Championship (9.53×), The Open Championship (8.5×), and Rory McIlroy (9.05×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for PGA Tour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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