A data profile of the people who buy, follow and care about VicRoads in Australia — modelled from more than twelve digital signal sources. VicRoads has an estimated audience of 3,625,291 people in Australia.
VicRoads has an estimated audience of 3,625,291 people in Australia. 44.8% are female, 55.2% are male, average age 43.4. Top brand affinities: Aldi, Wikipedia, Tabloid (newspaper format), Toni Collette, Scoot.
Top brand affinities include Aldi, Wikipedia, Tabloid (newspaper format), with strongest over-indexing on Aldi (1.67× the country average).
Demographically, the VicRoads audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness.
The typical VicRoads fan in Australia is more male, around 43.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Aldi.
The key figures that characterise the VicRoads profile in Australia.
44.8% are female, 55.2% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 43.4 |
| Estimated audience size | 3,625,291 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide VicRoads audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 99.5% |
| United States | 0.3% |
| Germany | 0.1% |
The strongest cross-interests of the VicRoads audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toni Collette | Movies & TV | 4.18× | ||
| 02 | Melbourne City FC | Sports | 4.18× | ||
| 03 | Bath and Bodyworks | Shopping | 4.18× | ||
| 04 | Honda CR-V | Cars & Mobility | 3.21× | ||
| 05 | Mazda CX-3 | Cars & Mobility | 3.15× | ||
| 06 | Kia Sportage | Cars & Mobility | 3.01× | ||
| 07 | Scoot | Travel & Leisure | 2.95× | ||
| 08 | Mazda CX-5 | Cars & Mobility | 2.83× | ||
| 09 | Ethan Hawke | Movies & TV | 2.71× | ||
| 10 | Wikipedia | Internet & Social Media | 2.19× | ||
| 11 | Hypermarket | Shopping | 2.15× | ||
| 12 | Malaysia Airlines | Travel & Leisure | 2.02× | ||
| 13 | Home insurance | Business & Career | 1.78× | ||
| 14 | Public security | Politics & Society | 1.78× | ||
| 15 | Tabloid (newspaper format) | Literature | 1.75× | ||
| 16 | Aldi | Shopping | 1.67× | ||
| 17 | Emirates | Travel & Leisure | 1.62× | ||
| 18 | Vehicle insurance | Cars & Mobility | 1.60× | ||
| 19 | Electric car | Cars & Mobility | 1.58× | ||
| 20 | Microwave oven | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.61× | |
| Quality Awareness | PREMIUM | 1.28× | |
| Convenience Orientation | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.71× | |
| Pet Ownership | JOY | 0.79× | |
| Luxury Orientation | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for VicRoads. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.