A data profile of the people who buy, follow and care about Wealth in Australia — modelled from more than twelve digital signal sources. Wealth has an estimated audience of 5,921,625 people in Australia.
Wealth has an estimated audience of 5,921,625 people in Australia. 55.9% are female, 44.1% are male, average age 44.1. Top brand affinities: Aldi, Real property, Innovation, Blanket, Groupon.
Top brand affinities include Aldi, Real property, Innovation, with strongest over-indexing on Aldi (1.52× the country average).
Demographically, the Wealth audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Wealth fan in Australia is more female, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for Aldi.
The key figures that characterise the Wealth profile in Australia.
55.9% are female, 44.1% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 44.1 |
| Estimated audience size | 5,921,625 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Wealth audience comes from Australia.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 5.5% |
| India | 5.0% |
The strongest cross-interests of the Wealth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 1.96× | ||
| 02 | Blake Lively | Movies & TV | 1.89× | ||
| 03 | Home insurance | Business & Career | 1.67× | ||
| 04 | Innovation | Business & Career | 1.66× | ||
| 05 | Groupon | Internet & Social Media | 1.66× | ||
| 06 | Jason Bateman | Movies & TV | 1.66× | ||
| 07 | Asset management | Business & Career | 1.65× | ||
| 08 | Scarlett Johansson | Movies & TV | 1.64× | ||
| 09 | Passive income | Business & Career | 1.63× | ||
| 10 | Financial adviser | Business & Career | 1.62× | ||
| 11 | Blanket | Home & Garden | 1.61× | ||
| 12 | Window blind | Home & Garden | 1.61× | ||
| 13 | Retail banking | Business & Career | 1.56× | ||
| 14 | Western Union | Business & Career | 1.55× | ||
| 15 | Powerball | Games | 1.54× | ||
| 16 | Bored Panda | Internet & Social Media | 1.54× | ||
| 17 | Broadband | Technology & Electronics | 1.54× | ||
| 18 | Aldi | Shopping | 1.52× | ||
| 19 | Pension | Business & Career | 1.50× | ||
| 20 | Lush (company) | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.39× | |
| Convenience Orientation | PREMIUM | 1.22× | |
| Individualism | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.83× | |
| Price Sensitivity | PREMIUM | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Wealth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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