A data profile of the people who buy, follow and care about Wealth in Indonesia — modelled from more than twelve digital signal sources. Wealth has an estimated audience of 3,598,284 people in Indonesia.
Wealth has an estimated audience of 3,598,284 people in Indonesia. 42.2% are female, 57.8% are male, average age 37.7. Top brand affinities: Telegram, Lottery, LinkedIn, Investment management, Business class.
Top brand affinities include Telegram, Lottery, LinkedIn, with strongest over-indexing on Telegram (2.84× the country average).
Demographically, the Wealth audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Risk Appetite, Tradition.
The typical Wealth fan in Indonesia is more male, around 37.7 years old, with strong Risk Appetite tendencies and a notable affinity for Telegram.
The key figures that characterise the Wealth profile in Indonesia.
42.2% are female, 57.8% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 37.7 |
| Estimated audience size | 3,598,284 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 27% | |
| 30-39 | 27% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide Wealth audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 5.5% |
| India | 5.0% |
The strongest cross-interests of the Wealth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Investment management | Business & Career | 2.89× | ||
| 02 | Telegram | Internet & Social Media | 2.84× | ||
| 03 | Lottery | Games | 2.31× | ||
| 04 | Innovation | Business & Career | 2.11× | ||
| 05 | Passive income | Business & Career | 2.08× | ||
| 06 | Self-employment | Business & Career | 2.07× | ||
| 07 | Health insurance | Business & Career | 2.05× | ||
| 08 | Vehicle insurance | Cars & Mobility | 1.97× | ||
| 09 | Mobile banking | Business & Career | 1.81× | ||
| 10 | Life insurance | Business & Career | 1.81× | ||
| 11 | Baccarat | Games | 1.76× | ||
| 12 | Indonesian cuisine | Food & Beverages | 1.74× | ||
| 13 | Credit (finance) | Business & Career | 1.62× | ||
| 14 | Internet & Social Media | 1.56× | |||
| 15 | Retail banking | Business & Career | 1.56× | ||
| 16 | Charitable organization | Politics & Society | 1.55× | ||
| 17 | FIFA (video game series) | Games | 1.52× | ||
| 18 | Bicycle | Cars & Mobility | 1.52× | ||
| 19 | Business class | Travel & Leisure | 1.51× | ||
| 20 | Viu (streaming media) | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.72× | |
| Tradition | CONSERVATISM | 1.59× | |
| Convenience Orientation | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.69× | |
| Mindfulness | BALANCE | 0.74× | |
| Design Affinity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Wealth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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