A data profile of the people who buy, follow and care about Wealth in Colombia — modelled from more than twelve digital signal sources. Wealth has an estimated audience of 2,698,353 people in Colombia.
Wealth has an estimated audience of 2,698,353 people in Colombia. 54.3% are female, 45.7% are male, average age 36.7. Top brand affinities: Manchester City F.C., Bank account, Stock market, Arsenal F.C., Mobile banking.
Top brand affinities include Manchester City F.C., Bank account, Stock market, with strongest over-indexing on Manchester City F.C. (1.8× the country average).
Demographically, the Wealth audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Wealth fan in Colombia is balanced, around 36.7 years old, with strong Career Orientation tendencies and a notable affinity for Manchester City F.C..
The key figures that characterise the Wealth profile in Colombia.
54.3% are female, 45.7% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 36.7 |
| Estimated audience size | 2,698,353 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Wealth audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 5.5% |
| India | 5.0% |
The strongest cross-interests of the Wealth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jean Paul Gaultier | Fashion & Accessoires | 2.62× | ||
| 02 | Passive income | Business & Career | 2.33× | ||
| 03 | Ligue 1 | Sports | 2.27× | ||
| 04 | Bank account | Business & Career | 2.25× | ||
| 05 | Bwin | Games | 2.12× | ||
| 06 | Employment agency | Business & Career | 2.05× | ||
| 07 | Private equity | Business & Career | 1.96× | ||
| 08 | Money management | Business & Career | 1.90× | ||
| 09 | Malt whisky | Food & Beverages | 1.84× | ||
| 10 | Manchester City F.C. | Sports | 1.80× | ||
| 11 | Mobile banking | Business & Career | 1.79× | ||
| 12 | Stock market | Business & Career | 1.75× | ||
| 13 | Employment website | Business & Career | 1.71× | ||
| 14 | Arsenal F.C. | Sports | 1.67× | ||
| 15 | Jaguar Cars | Cars & Mobility | 1.67× | ||
| 16 | Individualism | Politics & Society | 1.62× | ||
| 17 | Career development | Business & Career | 1.60× | ||
| 18 | Automobile repair shop | Cars & Mobility | 1.54× | ||
| 19 | Used car | Cars & Mobility | 1.53× | ||
| 20 | Vehicle insurance | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.78× | |
| Quality Awareness | PREMIUM | 1.36× | |
| Community Orientation | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.64× | |
| Creativity | OPEN | 0.68× | |
| Spirituality | BALANCE | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Wealth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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