A data profile of the people who buy, follow and care about Groupon in Poland — modelled from more than twelve digital signal sources. Groupon has an estimated audience of 1,339,435 people in Poland.
Groupon has an estimated audience of 1,339,435 people in Poland. 70.8% are female, 29.2% are male, average age 40.1. Top brand affinities: Auchan, Carrefour, Discount card, BP, Coupons.
Top brand affinities include Auchan, Carrefour, Discount card, with strongest over-indexing on Auchan (3.12× the country average).
Demographically, the Groupon audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Quality Awareness, Individualism.
The typical Groupon fan in Poland is more female, around 40.1 years old, with strong Quality Awareness tendencies and a notable affinity for Auchan.
The key figures that characterise the Groupon profile in Poland.
70.8% are female, 29.2% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 40.1 |
| Estimated audience size | 1,339,435 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Groupon audience comes from Poland.
| Country | Share |
|---|---|
| United States | 41.4% |
| United Kingdom | 12.2% |
| Spain | 8.4% |
The strongest cross-interests of the Groupon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Payback | Shopping | 6.80× | ||
| 02 | Discount card | Shopping | 6.48× | ||
| 03 | Loyalty program | Shopping | 6.30× | ||
| 04 | Purchase discount | Shopping | 3.24× | ||
| 05 | Auchan | Shopping | 3.12× | ||
| 06 | Carrefour | Shopping | 3.07× | ||
| 07 | Black Friday (shopping) | Shopping | 2.98× | ||
| 08 | Agnieszka Maciąg | Literature | 2.78× | ||
| 09 | BP | Cars & Mobility | 2.56× | ||
| 10 | Deal of the day | Shopping | 2.52× | ||
| 11 | Coupons | Shopping | 2.39× | ||
| 12 | Sales promotion | Shopping | 2.26× | ||
| 13 | Discount stores | Shopping | 2.13× | ||
| 14 | Ryanair | Travel & Leisure | 2.08× | ||
| 15 | Discounts and allowances | Shopping | 2.05× | ||
| 16 | Kaufland | Shopping | 1.99× | ||
| 17 | Pepco | Fashion & Accessoires | 1.96× | ||
| 18 | Skirt | Fashion & Accessoires | 1.82× | ||
| 19 | IKEA | Home & Garden | 1.64× | ||
| 20 | Dresses | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.25× | |
| Individualism | JOY | 1.49× | |
| Need for Security | CONSERVATISM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.76× | |
| Design Affinity | PREMIUM | 0.82× | |
| Patriotism | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Groupon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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