Rascasse Audience Intelligence

7-Eleven Target Market in Australia

A data profile of the people who buy, follow and care about 7-Eleven in Australia — modelled from more than twelve digital signal sources. 7-Eleven has an estimated audience of 5,251,952 people in Australia.

#31among Brand in Australia
#19in Shopping

The average 7-Eleven fan in Australia is 36.8 years old, balanced, and lives primarily in Victoria.

The audience is concentrated in Victoria, Queensland, New South Wales.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the 7-Eleven profile in Australia.

Audience size
5.3M
in Australia
Gender
52.8%♀
47.2% male
Age
36.8
average years
Country rank
#345
Brand in Australia
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of 7-Eleven

52.8% are female, 47.2% are male, average age 36.8.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for 7-Eleven audience in Australia
MetricValue
Female52.8%
Male47.2%
Average age36.8
Estimated audience size5,251,952
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the 7-Eleven audience in Australia
Age bracketShare%
16-1922%
20-2924%
30-3922%
40-4917%
50+15%
Fig. 04

Worldwide distribution

5.2%

of the worldwide 7-Eleven audience comes from Australia.

Worldwide audience distribution share by country for 7-Eleven
CountryShare
United States35.5%
Japan15.3%
China9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Australia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 7-Eleven audience in Australia is strongest.

Fig. 05

Top regions by affinity

7-Eleven customers by region in Australia
#RegionReachAffinity×
01Queensland~2.5M1.95×
02Victoria~3M1.86×
03Australian Capital Territory~200K1.57×
04New South Wales~2.5M1.23×
05Western Australia~800K1.22×
06Northern Territory~20K0.32×
07Tasmania~20K0.17×
08South Australia~30K0.08×
Appendix

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How to read this data

Audience size is the estimated number of people in Australia who actively search for 7-Eleven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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