A data profile of the people who buy, follow and care about David Attenborough in Australia — modelled from more than twelve digital signal sources. David Attenborough has an estimated audience of 2,124,503 people in Australia.
The average David Attenborough fan in Australia is 47.9 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Jane Goodall, Bureau of Meteorology, Birds, with strongest over-indexing on Jane Goodall (9.97× the country average).
Demographically, the David Attenborough audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Community Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical David Attenborough fan in Australia is more female, around 47.9 years old, with strong Community Orientation tendencies and a notable affinity for Jane Goodall.
The key figures that characterise the David Attenborough profile in Australia.
63.4% are female, 36.6% are male, average age 47.9.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 47.9 |
| Estimated audience size | 2,124,503 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 45% |
of the worldwide David Attenborough audience comes from Australia.
| Country | Share |
|---|---|
| United Kingdom | 46.8% |
| United States | 15.9% |
| Australia | 8.6% |
Where the David Attenborough audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~300K | 1.13× | |
| 02 | Tasmania | ~50K | 1.13× | |
| 03 | Queensland | ~500K | 1.06× | |
| 04 | South Australia | ~200K | 1.05× | |
| 05 | Australian Capital Territory | ~40K | 0.96× | |
| 06 | Victoria | ~600K | 0.94× | |
| 07 | New South Wales | ~700K | 0.92× | |
| 08 | Northern Territory | ~20K | 0.84× |
The strongest cross-interests of the David Attenborough audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Samba school | Music & Radio | 16.62× | ||
| 02 | Jane Goodall | Pets & Animals | 9.97× | ||
| 03 | Brian Cox (physicist) | Movies & TV | 5.48× | ||
| 04 | Leonardo DiCaprio | Movies & TV | 3.38× | ||
| 05 | Conservation biology | Home & Garden | 2.97× | ||
| 06 | weatherzone | Travel & Leisure | 2.53× | ||
| 07 | ABC | Movies & TV | 2.24× | ||
| 08 | Tiger | Pets & Animals | 2.19× | ||
| 09 | Bureau of Meteorology | Home & Garden | 2.17× | ||
| 10 | Animal rights | Politics & Society | 2.09× | ||
| 11 | Outback | Travel & Leisure | 1.70× | ||
| 12 | Insect | Pets & Animals | 1.69× | ||
| 13 | Sibling | Kids & Family | 1.68× | ||
| 14 | Activism | Politics & Society | 1.63× | ||
| 15 | Birds | Pets & Animals | 1.61× | ||
| 16 | Humanities | Politics & Society | 1.60× | ||
| 17 | Climate | Politics & Society | 1.56× | ||
| 18 | Animal welfare | Politics & Society | 1.52× | ||
| 19 | Art museum | Arts & Culture | 1.52× | ||
| 20 | Charity and causes | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.42× | |
| Mindfulness | BALANCE | 1.34× | |
| Sustainability | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| Urban Lifestyle | OPEN | 0.96× | |
| Social Media Usage | JOY | 0.99× |
David Attenborough has an estimated audience of 2,124,503 people in Australia, concentrated in New South Wales and Victoria.
63.4% of David Attenborough fans are female, 36.6% are male, with an average age of 47.9 years.
David Attenborough fans show strongest brand affinity for Jane Goodall (9.97×), Bureau of Meteorology (2.17×), and Birds (1.61×) over the country average.
David Attenborough fans in Australia are most concentrated in New South Wales (reach ~700K), Victoria (reach ~600K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond David Attenborough itself, the audience over-indexes on Bureau of Meteorology (2.17×), Birds (1.61×), Brian Cox (physicist) (5.48×), and Animal rights (2.09×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for David Attenborough. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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