A data profile of the people who buy, follow and care about Humanities in Australia — modelled from more than twelve digital signal sources. Humanities has an estimated audience of 3,030,011 people in Australia.
Humanities has an estimated audience of 3,030,011 people in Australia. 54.8% are female, 45.2% are male, average age 43.3. Top brand affinities: Wikipedia, Anthropology, Aubrey Plaza, Radio, ABC.
Top brand affinities include Wikipedia, Anthropology, Aubrey Plaza, with strongest over-indexing on Wikipedia (3.29× the country average).
Demographically, the Humanities audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Individualism, Spirituality.
The typical Humanities fan in Australia is balanced, around 43.3 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Humanities profile in Australia.
54.8% are female, 45.2% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 43.3 |
| Estimated audience size | 3,030,011 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Humanities audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 5.9% |
| Brazil | 5.2% |
The strongest cross-interests of the Humanities audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aubrey Plaza | Movies & TV | 7.08× | ||
| 02 | Sharon Stone | Movies & TV | 3.94× | ||
| 03 | Wikipedia | Internet & Social Media | 3.29× | ||
| 04 | Jason Bateman | Movies & TV | 2.67× | ||
| 05 | Anthropology | Business & Career | 2.49× | ||
| 06 | Demi Moore | Movies & TV | 2.27× | ||
| 07 | United Nations | Politics & Society | 2.20× | ||
| 08 | Detective fiction | Literature | 2.20× | ||
| 09 | Public security | Politics & Society | 2.15× | ||
| 10 | ABC | Movies & TV | 2.04× | ||
| 11 | Robert Redford | Movies & TV | 1.83× | ||
| 12 | Virtual reality | Technology & Electronics | 1.81× | ||
| 13 | Activism | Politics & Society | 1.75× | ||
| 14 | Radio | Technology & Electronics | 1.65× | ||
| 15 | Library | Literature | 1.61× | ||
| 16 | David Attenborough | Movies & TV | 1.60× | ||
| 17 | Crossword | Games | 1.60× | ||
| 18 | Innovation | Business & Career | 1.55× | ||
| 19 | Nicole Kidman | Movies & TV | 1.52× | ||
| 20 | Kinesiology | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.34× | |
| Spirituality | BALANCE | 1.32× | |
| Community Orientation | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Family Orientation | CONSERVATISM | 0.81× | |
| Price Sensitivity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Humanities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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