A data profile of the people who buy, follow and care about Humanities in Colombia — modelled from more than twelve digital signal sources. Humanities has an estimated audience of 3,371,904 people in Colombia.
Humanities has an estimated audience of 3,371,904 people in Colombia. 53.1% are female, 46.9% are male, average age 36.5. Top brand affinities: Herbalism, Roller coaster, Cognac, Arctic Monkeys, Will Ferrell.
Top brand affinities include Herbalism, Roller coaster, Cognac, with strongest over-indexing on Herbalism (1.53× the country average).
Demographically, the Humanities audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Humanities fan in Colombia is balanced, around 36.5 years old, with strong Career Orientation tendencies and a notable affinity for Herbalism.
The key figures that characterise the Humanities profile in Colombia.
53.1% are female, 46.9% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 36.5 |
| Estimated audience size | 3,371,904 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 17% |
of the worldwide Humanities audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 5.9% |
| Brazil | 5.2% |
The strongest cross-interests of the Humanities audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Washington Commanders | Sports | 1.55× | ||
| 02 | Will Ferrell | Movies & TV | 1.54× | ||
| 03 | Herbalism | Health | 1.53× | ||
| 04 | Arctic Monkeys | Music & Radio | 1.53× | ||
| 05 | Roller coaster | Travel & Leisure | 1.52× | ||
| 06 | Cognac | Food & Beverages | 1.52× | ||
| 07 | Berlin International Film Festival | Movies & TV | 1.52× | ||
| 08 | Amiens SC | Sports | 1.52× | ||
| 09 | Jean-Michel Jarre | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.31× | |
| Community Orientation | OPEN | 1.20× | |
| Individualism | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Need for Security | CONSERVATISM | 0.77× | |
| Creativity | OPEN | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Humanities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.