A data profile of the people who buy, follow and care about Humanities in Argentina — modelled from more than twelve digital signal sources. Humanities has an estimated audience of 1,607,729 people in Argentina.
Humanities has an estimated audience of 1,607,729 people in Argentina. 60.4% are female, 39.6% are male, average age 40.6. Top brand affinities: Do it yourself (DIY), Crime fiction, Buddhism, Jessica Alba, Detective fiction.
Top brand affinities include Do it yourself (DIY), Crime fiction, Buddhism, with strongest over-indexing on Do it yourself (DIY) (1.55× the country average).
Demographically, the Humanities audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Humanities fan in Argentina is more female, around 40.6 years old, with strong Community Orientation tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Humanities profile in Argentina.
60.4% are female, 39.6% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 40.6 |
| Estimated audience size | 1,607,729 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Humanities audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 5.9% |
| Brazil | 5.2% |
The strongest cross-interests of the Humanities audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Criticism of religion | Politics & Society | 2.00× | ||
| 02 | God in Islam | Politics & Society | 1.95× | ||
| 03 | Vancouver Whitecaps FC | Sports | 1.71× | ||
| 04 | Massive open online course | Business & Career | 1.68× | ||
| 05 | Encyclopedia | Literature | 1.67× | ||
| 06 | Atlanta Braves | Sports | 1.66× | ||
| 07 | Jessica Alba | Movies & TV | 1.62× | ||
| 08 | Crime fiction | Literature | 1.61× | ||
| 09 | Nobel Peace Prize | Politics & Society | 1.60× | ||
| 10 | Herbalism | Health | 1.60× | ||
| 11 | Endangered species | Pets & Animals | 1.60× | ||
| 12 | Buddhism | Health | 1.56× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 1.55× | ||
| 14 | Health insurance | Business & Career | 1.55× | ||
| 15 | Breakfast television | Movies & TV | 1.54× | ||
| 16 | Bonfire | Music & Radio | 1.54× | ||
| 17 | Mohamed Salah | Sports | 1.53× | ||
| 18 | Philadelphia Union | Sports | 1.53× | ||
| 19 | Detective fiction | Literature | 1.51× | ||
| 20 | Tabloid (newspaper format) | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.29× | |
| Spirituality | BALANCE | 1.25× | |
| Tradition | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Family Orientation | CONSERVATISM | 0.86× | |
| Mindfulness | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Humanities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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