A data profile of the people who buy, follow and care about Humanities in Portugal — modelled from more than twelve digital signal sources. Humanities has an estimated audience of 1,369,601 people in Portugal.
The average Humanities fan in Portugal is 45.7 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Emotional intelligence, Library, Social movement, with strongest over-indexing on Emotional intelligence (1.59× the country average).
Demographically, the Humanities audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
The typical Humanities fan in Portugal is balanced, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Emotional intelligence.
The key figures that characterise the Humanities profile in Portugal.
54.1% are female, 45.9% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 45.7 |
| Estimated audience size | 1,369,601 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide Humanities audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 5.9% |
| Brazil | 5.2% |
Where the Humanities audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.16× | |
| 02 | Beja District | ~20K | 1.11× | |
| 03 | Vila Real District | ~30K | 1.08× | |
| 04 | Évora District | ~30K | 1.07× | |
| 05 | Castelo Branco District | ~30K | 1.05× | |
| 06 | Azores | ~40K | 1.02× | |
| 07 | Viana do Castelo District | ~30K | 1.02× | |
| 08 | Viseu District | ~50K | 1.00× | |
| 09 | Madeira | ~40K | 0.99× | |
| 10 | Coimbra District | ~70K | 0.97× | |
| 11 | Leiria District | ~70K | 0.96× | |
| 12 | Aveiro District | ~100K | 0.95× | |
| 13 | Faro District | ~80K | 0.94× | |
| 14 | Setúbal District | ~100K | 0.93× | |
| 15 | Braga District | ~100K | 0.93× | |
| 16 | Porto District | ~300K | 0.89× | |
| 17 | Santarém District | ~60K | 0.89× | |
| 18 | Lisbon District | ~300K | 0.79× |
The strongest cross-interests of the Humanities audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fernando Pessoa | Literature | 2.90× | ||
| 02 | Michael Douglas | Movies & TV | 2.38× | ||
| 03 | Macau | Travel & Leisure | 2.22× | ||
| 04 | Translation | Business & Career | 2.04× | ||
| 05 | Origami | Kids & Family | 2.03× | ||
| 06 | Library | Literature | 2.01× | ||
| 07 | Poster | Arts & Culture | 1.91× | ||
| 08 | Social movement | Politics & Society | 1.75× | ||
| 09 | Individualism | Politics & Society | 1.75× | ||
| 10 | Freedom of speech | Politics & Society | 1.74× | ||
| 11 | Freelancer | Business & Career | 1.67× | ||
| 12 | Local news | News | 1.65× | ||
| 13 | Weather | Home & Garden | 1.63× | ||
| 14 | Emotional intelligence | Health | 1.59× | ||
| 15 | Film festival | Movies & TV | 1.59× | ||
| 16 | Hollywood | Travel & Leisure | 1.56× | ||
| 17 | Norauto | Cars & Mobility | 1.55× | ||
| 18 | MSN | News | 1.51× | ||
| 19 | Charitable organization | Politics & Society | 1.51× | ||
| 20 | Flower bouquet | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.35× | |
| Career Orientation | POWER | 1.25× | |
| Individualism | JOY | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Spirituality | BALANCE | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Humanities has an estimated audience of 1,369,601 people in Portugal, concentrated in Lisbon District and Porto District.
54.1% of Humanities fans are female, 45.9% are male, with an average age of 45.7 years.
Humanities fans show strongest brand affinity for Emotional intelligence (1.59×), Library (2.01×), and Social movement (1.75×) over the country average.
Humanities fans in Portugal are most concentrated in Lisbon District (reach ~300K), Porto District (reach ~300K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Humanities itself, the audience over-indexes on Library (2.01×), Social movement (1.75×), Fernando Pessoa (2.9×), and Macau (2.22×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Humanities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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