Rascasse Audience Intelligence

Humanities Audience in Poland

A data profile of the people who buy, follow and care about Humanities in Poland — modelled from more than twelve digital signal sources. Humanities has an estimated audience of 1,779,009 people in Poland.

#48among Field of study in Poland
#559among Topic in Poland
#27in Politics & Society

Humanities has an estimated audience of 1,779,009 people in Poland. 53.6% are female, 46.4% are male, average age 39.3. Top brand affinities: Robert De Niro, Onet.pl, Radio ZET, Albert Einstein, Filmweb.

Top brand affinities include Robert De Niro, Onet.pl, Radio ZET, with strongest over-indexing on Robert De Niro (6.64× the country average).

Demographically, the Humanities audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Spirituality, Indulgence.

The typical Humanities fan in Poland is balanced, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for Robert De Niro.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Humanities profile in Poland.

Audience size
1.8M
in Poland
Gender
53.6%
46.4% male
Age
39.3
average years
Country rank
#833
Topic in Poland
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Humanities fans

53.6% are female, 46.4% are male, average age 39.3.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Humanities audience in Poland
MetricValue
Female53.6%
Male46.4%
Average age39.3
Estimated audience size1,779,009
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Humanities audience in Poland
Age bracketShare%
16-1920%
20-2919%
30-3921%
40-4918%
50+22%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Humanities audience comes from Poland.

Worldwide audience distribution share by country for Humanities
CountryShare
United States22.5%
Italy5.9%
Brazil5.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Humanities audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Humanities audience
#·InterestCategoryAffinity×
01Robert De NiroMovies & TV6.64×
02Albert EinsteinTechnology & Electronics6.44×
03Jack NicholsonMovies & TV5.61×
04New TestamentPolitics & Society3.40×
05Political scienceBusiness & Career2.78×
06Radio ZETMusic & Radio2.52×
07Flightradar24Travel & Leisure2.17×
08SushiFood & Beverages1.99×
09FilmwebMovies & TV1.90×
10Viral videoInternet & Social Media1.83×
11Onet.plNews1.81×
12Social movementPolitics & Society1.76×
13ActivismPolitics & Society1.75×
14Long hairBeauty & Wellness1.74×
15Modern architectureArts & Culture1.71×
16Musical filmMovies & TV1.68×
17News magazineNews1.68×
18Social changePolitics & Society1.65×
19TripAdvisorTravel & Leisure1.61×
20TVP SportSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Humanities audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Humanities audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.43×
IndulgenceJOY1.34×
TraditionCONSERVATISM1.34×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Humanities audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
Price SensitivityPREMIUM0.88×
Quality AwarenessPREMIUM0.92×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Humanities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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