A data profile of the people who buy, follow and care about Humanities in Poland — modelled from more than twelve digital signal sources. Humanities has an estimated audience of 1,779,009 people in Poland.
Humanities has an estimated audience of 1,779,009 people in Poland. 53.6% are female, 46.4% are male, average age 39.3. Top brand affinities: Robert De Niro, Onet.pl, Radio ZET, Albert Einstein, Filmweb.
Top brand affinities include Robert De Niro, Onet.pl, Radio ZET, with strongest over-indexing on Robert De Niro (6.64× the country average).
Demographically, the Humanities audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Spirituality, Indulgence.
The typical Humanities fan in Poland is balanced, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for Robert De Niro.
The key figures that characterise the Humanities profile in Poland.
53.6% are female, 46.4% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 39.3 |
| Estimated audience size | 1,779,009 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 22% |
of the worldwide Humanities audience comes from Poland.
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 5.9% |
| Brazil | 5.2% |
The strongest cross-interests of the Humanities audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Robert De Niro | Movies & TV | 6.64× | ||
| 02 | Albert Einstein | Technology & Electronics | 6.44× | ||
| 03 | Jack Nicholson | Movies & TV | 5.61× | ||
| 04 | New Testament | Politics & Society | 3.40× | ||
| 05 | Political science | Business & Career | 2.78× | ||
| 06 | Radio ZET | Music & Radio | 2.52× | ||
| 07 | Flightradar24 | Travel & Leisure | 2.17× | ||
| 08 | Sushi | Food & Beverages | 1.99× | ||
| 09 | Filmweb | Movies & TV | 1.90× | ||
| 10 | Viral video | Internet & Social Media | 1.83× | ||
| 11 | Onet.pl | News | 1.81× | ||
| 12 | Social movement | Politics & Society | 1.76× | ||
| 13 | Activism | Politics & Society | 1.75× | ||
| 14 | Long hair | Beauty & Wellness | 1.74× | ||
| 15 | Modern architecture | Arts & Culture | 1.71× | ||
| 16 | Musical film | Movies & TV | 1.68× | ||
| 17 | News magazine | News | 1.68× | ||
| 18 | Social change | Politics & Society | 1.65× | ||
| 19 | TripAdvisor | Travel & Leisure | 1.61× | ||
| 20 | TVP Sport | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.43× | |
| Indulgence | JOY | 1.34× | |
| Tradition | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.85× | |
| Price Sensitivity | PREMIUM | 0.88× | |
| Quality Awareness | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Humanities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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