A data profile of the people who buy, follow and care about Humanities in Switzerland — modelled from more than twelve digital signal sources. Humanities has an estimated audience of 877,770 people in Switzerland.
Humanities has an estimated audience of 877,770 people in Switzerland. 51.8% are female, 48.2% are male, average age 44.8. Top brand affinities: Coop, Swiss International Air Lines, Hornbach, Psychology, Education.
Top brand affinities include Coop, Swiss International Air Lines, Hornbach, with strongest over-indexing on Coop (1.75× the country average).
Demographically, the Humanities audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Community Orientation, Mindfulness.
The typical Humanities fan in Switzerland is balanced, around 44.8 years old, with strong Community Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Humanities profile in Switzerland.
51.8% are female, 48.2% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 44.8 |
| Estimated audience size | 877,770 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Humanities audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 5.9% |
| Brazil | 5.2% |
The strongest cross-interests of the Humanities audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crossword | Games | 3.12× | ||
| 02 | Anthropology | Business & Career | 2.68× | ||
| 03 | Hornbach | Shopping | 2.13× | ||
| 04 | Charity and causes | Business & Career | 2.11× | ||
| 05 | Psychology | Business & Career | 1.96× | ||
| 06 | Tattoos | Fashion & Accessoires | 1.86× | ||
| 07 | Swiss International Air Lines | Travel & Leisure | 1.79× | ||
| 08 | Education | Business & Career | 1.79× | ||
| 09 | Desserts | Food & Beverages | 1.79× | ||
| 10 | Weddings | Kids & Family | 1.79× | ||
| 11 | Toys | Games | 1.78× | ||
| 12 | Wikipedia | Internet & Social Media | 1.76× | ||
| 13 | Coop | Food & Beverages | 1.75× | ||
| 14 | Bars | Travel & Leisure | 1.75× | ||
| 15 | Flower | Home & Garden | 1.60× | ||
| 16 | Science | Business & Career | 1.55× | ||
| 17 | Happiness | Health | 1.54× | ||
| 18 | Current events | Arts & Culture | 1.52× | ||
| 19 | Concerts | Music & Radio | 1.51× | ||
| 20 | Spas | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.73× | |
| Mindfulness | BALANCE | 1.56× | |
| Travelling | THRILL | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| Luxury Orientation | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Humanities. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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