A data profile of the people who buy, follow and care about Climate in Australia — modelled from more than twelve digital signal sources. Climate has an estimated audience of 3,342,906 people in Australia.
Climate has an estimated audience of 3,342,906 people in Australia. 59.3% are female, 40.7% are male, average age 42.9. Top brand affinities: Aldi, Do it yourself (DIY), National Australia Bank, Wikipedia, Nonprofit organization.
Top brand affinities include Aldi, Do it yourself (DIY), National Australia Bank, with strongest over-indexing on Aldi (1.61× the country average).
Demographically, the Climate audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Sustainability, Career Orientation.
The typical Climate fan in Australia is more female, around 42.9 years old, with strong Sustainability tendencies and a notable affinity for Aldi.
The key figures that characterise the Climate profile in Australia.
59.3% are female, 40.7% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 42.9 |
| Estimated audience size | 3,342,906 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Climate audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.8% |
| Guatemala | 9.2% |
| Dominican Republic | 6.7% |
The strongest cross-interests of the Climate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Climate change | Home & Garden | 2.88× | ||
| 02 | Wikipedia | Internet & Social Media | 2.31× | ||
| 03 | Public security | Politics & Society | 1.95× | ||
| 04 | ABC | Movies & TV | 1.88× | ||
| 05 | Hardware store | Home & Garden | 1.86× | ||
| 06 | National Australia Bank | Business & Career | 1.77× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 1.69× | ||
| 08 | Natural skin care | Beauty & Wellness | 1.67× | ||
| 09 | Animal rights | Politics & Society | 1.66× | ||
| 10 | Aldi | Shopping | 1.61× | ||
| 11 | Forestry | Home & Garden | 1.60× | ||
| 12 | Cappuccino | Food & Beverages | 1.60× | ||
| 13 | Nonprofit organization | Politics & Society | 1.59× | ||
| 14 | David Attenborough | Movies & TV | 1.56× | ||
| 15 | Refrigerator | Home & Garden | 1.54× | ||
| 16 | Luxury real estate | Business & Career | 1.53× | ||
| 17 | Zoo | Kids & Family | 1.52× | ||
| 18 | Local food | Food & Beverages | 1.51× | ||
| 19 | Activism | Politics & Society | 1.51× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.77× | |
| Career Orientation | POWER | 1.75× | |
| DIY Mentality | THRILL | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Travelling | THRILL | 0.85× | |
| Family Orientation | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Climate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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