A data profile of the people who buy, follow and care about Climate in Finland — modelled from more than twelve digital signal sources. Climate has an estimated audience of 623,013 people in Finland.
Climate has an estimated audience of 623,013 people in Finland. 68.9% are female, 31.1% are male, average age 43.1. Top brand affinities: Helsinki, Gina Tricot, Charitable organization, Flower, Swimming pool.
Top brand affinities include Helsinki, Gina Tricot, Charitable organization, with strongest over-indexing on Helsinki (1.94× the country average).
Demographically, the Climate audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Community Orientation, Sustainability.
The typical Climate fan in Finland is more female, around 43.1 years old, with strong Community Orientation tendencies and a notable affinity for Helsinki.
The key figures that characterise the Climate profile in Finland.
68.9% are female, 31.1% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 43.1 |
| Estimated audience size | 623,013 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Climate audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.8% |
| Guatemala | 9.2% |
| Dominican Republic | 6.7% |
The strongest cross-interests of the Climate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.37× | ||
| 02 | Charitable organization | Politics & Society | 2.92× | ||
| 03 | Sveriges Television | Technology & Electronics | 2.79× | ||
| 04 | Climate change | Home & Garden | 2.54× | ||
| 05 | Swimming pool | Sports | 2.40× | ||
| 06 | Shih Tzu | Pets & Animals | 2.08× | ||
| 07 | Weather | Home & Garden | 2.05× | ||
| 08 | Beagle | Pets & Animals | 2.02× | ||
| 09 | Helsinki | Travel & Leisure | 1.94× | ||
| 10 | Forestry | Home & Garden | 1.92× | ||
| 11 | Gina Tricot | Fashion & Accessoires | 1.89× | ||
| 12 | Dachshund | Pets & Animals | 1.88× | ||
| 13 | Golden Retriever | Pets & Animals | 1.79× | ||
| 14 | Doughnut | Food & Beverages | 1.79× | ||
| 15 | Ice cream | Food & Beverages | 1.71× | ||
| 16 | Flower | Home & Garden | 1.64× | ||
| 17 | Scandinavia | Travel & Leisure | 1.64× | ||
| 18 | Lunch | Food & Beverages | 1.62× | ||
| 19 | Lindex | Fashion & Accessoires | 1.62× | ||
| 20 | Danish design | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.99× | |
| Sustainability | BALANCE | 1.63× | |
| Early Adopter Mentality | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.86× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Convenience Orientation | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Climate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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