A data profile of the people who buy, follow and care about Outback in Australia — modelled from more than twelve digital signal sources. Outback has an estimated audience of 2,634,124 people in Australia.
The average Outback fan in Australia is 47.4 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
The key figures that characterise the Outback profile in Australia.
51.0% are female, 49.0% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 47.4 |
| Estimated audience size | 2,634,124 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 45% |
of the worldwide Outback audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 33.3% |
| United States | 25.3% |
| Brazil | 17.6% |
Where the Outback audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~50K | 2.24× | |
| 02 | Queensland | ~700K | 1.13× | |
| 03 | New South Wales | ~900K | 0.96× | |
| 04 | South Australia | ~200K | 0.86× | |
| 05 | Western Australia | ~200K | 0.77× | |
| 06 | Tasmania | ~40K | 0.72× | |
| 07 | Australian Capital Territory | ~40K | 0.72× | |
| 08 | Victoria | ~400K | 0.52× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Outback. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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